Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Diageo Korea turns eyes to beer market
Diageo plans to release another Irish ale beer as early as next month to expand its presence in the sector. Sales of Irish dark beer brand Guinness grew 47 percent last year from a year ago.
“We expect big growth in the imported beer market based on Guinness’ amazing contribution and the launch of Smithwick’s, which boasts three hundred years of tradition,” said Kim Jong-woo during a dinner meeting with reporters in this German city.
Irish ale Smithwick’s, whose debut in Korea is set for late October, is expected to lure into the fold various consumer groups, such as women and young adults, the Diageo Korea chief said.
Awarded six gold medals at Monde Selection, one of the world’s three most authoritative liquor tasting competitions, Smithwick’s originates from Ireland’s oldest operating brewery.
According to industrial data, Japanese brand Asahi topped the imported beer market in Korea in the first half of this year, accounting for 28 percent. The brand pushed aside longtime leader Heineken from the Netherlands to second place by 2 percentage points. Miller of the United States came third with 20 percent, while Guinness ranked fourth with one tenth of the market.
Meanwhile, Kim also unveiled that its trademark whisky brand Windsor became one of the 14 strategic brands from its headquarters in July 2010.
“To be a strategic brand is a meaningful event. The performance of Winsor is mentioned in the annual report every year and gets special attraction from headquarters.”
Kim Young-jin, a manager of the company, said that Windsor’s global recognition proves both Winsor’s current performance and potential for growth in the future.
Kim Jong-woo, having led the company for the last four-and-half years, said that Windsor has been gaining greater popularity in China since 2009 and is expected to reach sales of 100,000 cases this year in the world’s second-largest economy. For the Chinese market, one case contains six bottles, and each bottle contains 700 milliliters.
27 Сен. 2011