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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Diageo Korea turns eyes to beer market

Diageo Korea is turning its eyes to the beer market to cope with consumers’ changing tastes, the chief executive of the Korean unit of the global beverage maker said Sunday.

Diageo plans to release another Irish ale beer as early as next month to expand its presence in the sector. Sales of Irish dark beer brand Guinness grew 47 percent last year from a year ago.

“We expect big growth in the imported beer market based on Guinness’ amazing contribution and the launch of Smithwick’s, which boasts three hundred years of tradition,” said Kim Jong-woo during a dinner meeting with reporters in this German city.
Irish ale Smithwick’s, whose debut in Korea is set for late October, is expected to lure into the fold various consumer groups, such as women and young adults, the Diageo Korea chief said.

Awarded six gold medals at Monde Selection, one of the world’s three most authoritative liquor tasting competitions, Smithwick’s originates from Ireland’s oldest operating brewery.

According to industrial data, Japanese brand Asahi topped the imported beer market in Korea in the first half of this year, accounting for 28 percent. The brand pushed aside longtime leader Heineken from the Netherlands to second place by 2 percentage points. Miller of the United States came third with 20 percent, while Guinness ranked fourth with one tenth of the market.

Meanwhile, Kim also unveiled that its trademark whisky brand Windsor became one of the 14 strategic brands from its headquarters in July 2010.
“To be a strategic brand is a meaningful event. The performance of Winsor is mentioned in the annual report every year and gets special attraction from headquarters.”

Kim Young-jin, a manager of the company, said that Windsor’s global recognition proves both Winsor’s current performance and potential for growth in the future.

Kim Jong-woo, having led the company for the last four-and-half years, said that Windsor has been gaining greater popularity in China since 2009 and is expected to reach sales of 100,000 cases this year in the world’s second-largest economy. For the Chinese market, one case contains six bottles, and each bottle contains 700 milliliters.

27 Сен. 2011

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