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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Soufflet takeover of Durst Malz announced

In a press release dated 29.09. the two companies announced the Merger of Heinrich Durst Malz GmbH & Co. KG with the French malting group Soufflet in Nogent sur ??Seine. As per market perception, one of the biggest, yet independent German maltster will rather be taken over by Soufflet.

Both are family owned malting companies with a long tradition. Durst operates in southwestern Germany Malz and Soufflet group, active throughout Europe, will start their common way on 01.10.2011 by common routes, if agreed by antitrust authorities.

Soufflet returned as a consolidator of the malting industry, after having invested in new capacities in Romania and France in recent years. A wave of consolidation in the German malting industry had been expected for several years. After a period of higher revenues, the outlook on future profitability seems insufficient for some owners to continue in the business.

Before, Graincorp Malt, taking over GermanMalt and Ireks acquisition of regional competitor Malzfabrik Schweinfurt had already made headlines in 2011. With Durst-Malz yet another German malting company lost its independence.

3 Окт. 2011

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