Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Italian beer: a new sparkle
Traditionally, if you were looking for good beer in Italy, there was only one thing you could drink: wine. The country is dominated by two huge bland lager brands, Peroni and Moretti, and even its dark rossa beers offer little excitement.
In the last decade, however, there has been a huge change. Craft beer has taken off in a big way. Italy now has 360 microbreweries and, from nothing, real beer has come to account for 2% of total Italian beer sales.
Particularly up north, it is now relatively easy to find good beer. Visiting Genoa in September, I arrived to find the Super Birra festival taking place on the waterfront. In Venice, Milan and around Lake Como, a minority of the better bars and wine shops now carry interesting local creations, while hardcore hop-heads can hunt out brewpubs such as Milan's Birrificio Lambrate and the Eataly food stores, which serve beers from Italy's foremost craft breweries including Le Baladin and Birra del Borgo. Likewise, Rome now has several first-rate beer bars and bottle shops.
Many of these beers are now widely available in Britain, too. You'll find them in Manchester's Port Street Beer House, Calls Landing in Leeds, London's Draft Houses and Cask Pub & Kitchen, as well as several Italian restaurants. Nonna's, in Sheffield, just held an Italian artisan beer evening and even Italian chain Zizzi is involved. It now stocks Amarcord's La Gradisca (?4) a crisp, lightly cloudy, slightly grainy beer that hovers in that hinterland between lager and very pale ale.
This is some turnaround considering that in the mid-1990s there was almost no craft beer brewed commercially in Italy. Pioneers Birrificio Lambrate, Birrificio Italiano and Le Baladin's influential owner Matterino "Teo" Musso only started brewing in 1996. Now, a new microbrewery opens every few weeks; 140 were founded between 2008 and 2010.
Davide Bertinotti, secretary of Movimento Birrario Italiano (MoBI), a consumer organisation similar to CAMRA, says that there are many reasons why craft beer has taken off:
"[It] originally started in 1995, when the Italian parliament passed a bill that made homebrewing legal and simplified some procedures for brewpubs. The explosion came from many factors: a shift from high alcohol - wine - to lower alcohol but flavourful drink consumption, and a new awareness of avoiding drinking and driving; searching for healthy and genuine food and drinks; and the fact that, in Italy, we do not have a beer tradition. What's new is also fashionable!"
While many of the better Italian beers - del Borgo's ReAle and its Trentatre Ambrata, or Morgana - are big, fruity, heavily-hopped beers in the American style, Italian brewers also pride themselves on bold experimentation. Using unusual local ingredients, such as chestnuts or the heritage durum wheat Senatore Cappelli to give beers a specific Italian twist, is commonplace. La Superba flavours its Genova "lager" with Ligurian basil - all powerful pine and resin notes, it is best described as "challenging".
There is also plenty of cross pollination occurring between beer and established wine production techniques. At Le Baladin, Italian beer's mad professor, Teo Musso (known, among other things for playing music to his beers, claiming it helps his yeasts grow) experiments with ageing beer in old wooden wine barriques, when he isn't adding whisky yeasts, liquorice or smoked Lapsang Souchong to his (sometimes oxidised) beers.
The one downside to all this creativity is that the beers produced are notoriously expensive. Brewers, Baladin included, have certainly pushed the idea that beer is a high-end alternative to wine, packaging it in 75cl bottles and getting it into restaurants. "Baladin bottles are sold at €12 in beer shops, but you can find them in restaurants at €15-18 per bottle," says Bertinotti.
Still, the enthusiasm for Italian beers continues to build. The owner of Port Street Beer House, Jonny Heyes, reports trying "some cracking Italian beers" at this year's Great British Beer Festival from the Revelation Cat, Elav and Extraomnes breweries. But what are your favourite Italian beers, and which other unexpected countries are currently home to exciting craft brewing scenes?
13 Окт. 2011