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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

As new report shows value of beer to the Irish economy, Irish Brewers Association calls for 10 per cent excise cut

The Irish Brewers Association (IBA) has said that an excise reduction of 10% on beer is required in the upcoming Budget to boost beer sales, promote the Irish pub, and help Irish tourism. The Association made its call as new figures showed that the Irish beer market has declined by 3% in the year to date.

The Association said that despite this decline in market share, the beer sector continues to contribute significantly to the Irish economy, through the 45,000 jobs that are maintained in the brewing, distribution and sale of beer, and the over €1 billion in revenue generated for the State from beer sales.

It is also crucial to Ireland’s local manufacturing and agricultural sectors, while contributing greatly to the purchase of utilities from local authorities.

The IBA said that this contribution was highlighted in a new pan-European report by Ernst and Young/Brewers of Europe, The Contribution made by Beer to the European Economy**, which, in the section on Ireland, shows that:

· Irish breweries produced 8.249 million hectolitres of beer in 2010, slightly less than in 2008 (8.846 million hectolitres), but a marginal recovery on 2009 (8.041 million hectolitres).

· Consumption was relatively stable following a period of decline. The annual consumption per capita was approximately 90 litres in 2010.

· Beer is Ireland’s favourite alcoholic beverage. Most beer is consumed in pubs and restaurants. Around 66% of total beer sales is sold in the on-trade.

· Direct employment in the Irish brewing sector is 1,441 jobs. Employment in supplying sectors arising from beer production and sales is estimated at 5,880 jobs. The induced employment in hospitality is around 35,700 jobs while a little over 1,500 jobs in the retail sector can be attributed to beer sales. Total employment in Ireland due to beer production and sales is thus 44,540 jobs.

· Ireland has one of the highest excise duty rates on beer in Europe. Government revenues are estimated to be 1.134 million euro comprising 320 million euro excise, 524 million euro VAT and 290 million euro in income-related contributions and taxes.

Stephen Lynam, Senior Executive of the IBA, commented, “As this report shows, beer is the most important product for the Irish pub. It accounts for approximately half of all alcohol sold in Ireland. This means that the sale of beer is vital to sustaining Ireland’s pubs and wider hospitality sector which continue to be central to the economy and overall employment levels.

“In the tough economic climate, it is important to boost this sector in line with the Government’s reduction in the lower rate of VAT earlier this year.

“To support this, the Irish Brewers Association is a calling for a 10% reduction in excise duty on beer that will help boost the sector and sustain jobs at a time when the market is declining. We look forward to engaging with the Government on this in advance of the December Budget.”

17 Окт. 2011



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