Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
As new report shows value of beer to the Irish economy, Irish Brewers Association calls for 10 per cent excise cut
The Association said that despite this decline in market share, the beer sector continues to contribute significantly to the Irish economy, through the 45,000 jobs that are maintained in the brewing, distribution and sale of beer, and the over €1 billion in revenue generated for the State from beer sales.
It is also crucial to Ireland’s local manufacturing and agricultural sectors, while contributing greatly to the purchase of utilities from local authorities.
The IBA said that this contribution was highlighted in a new pan-European report by Ernst and Young/Brewers of Europe, The Contribution made by Beer to the European Economy**, which, in the section on Ireland, shows that:
· Irish breweries produced 8.249 million hectolitres of beer in 2010, slightly less than in 2008 (8.846 million hectolitres), but a marginal recovery on 2009 (8.041 million hectolitres).
· Consumption was relatively stable following a period of decline. The annual consumption per capita was approximately 90 litres in 2010.
· Beer is Ireland’s favourite alcoholic beverage. Most beer is consumed in pubs and restaurants. Around 66% of total beer sales is sold in the on-trade.
· Direct employment in the Irish brewing sector is 1,441 jobs. Employment in supplying sectors arising from beer production and sales is estimated at 5,880 jobs. The induced employment in hospitality is around 35,700 jobs while a little over 1,500 jobs in the retail sector can be attributed to beer sales. Total employment in Ireland due to beer production and sales is thus 44,540 jobs.
· Ireland has one of the highest excise duty rates on beer in Europe. Government revenues are estimated to be 1.134 million euro comprising 320 million euro excise, 524 million euro VAT and 290 million euro in income-related contributions and taxes.
Stephen Lynam, Senior Executive of the IBA, commented, “As this report shows, beer is the most important product for the Irish pub. It accounts for approximately half of all alcohol sold in Ireland. This means that the sale of beer is vital to sustaining Ireland’s pubs and wider hospitality sector which continue to be central to the economy and overall employment levels.
“In the tough economic climate, it is important to boost this sector in line with the Government’s reduction in the lower rate of VAT earlier this year.
“To support this, the Irish Brewers Association is a calling for a 10% reduction in excise duty on beer that will help boost the sector and sustain jobs at a time when the market is declining. We look forward to engaging with the Government on this in advance of the December Budget.”
17 Окт. 2011