The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Craft Retail Pricing Grows in October 2nd Scans
There may be some impact of the amount of feature and display craft is getting at retail relative to other high-end beers. While craft appears to be succeeding in getting shelf space, it remains difficult for craft to get the feature and display that it may merit in the marketplace. It is fortunate for craft brewers that the quality has remained high across nearly all brewers, encouraging trial for the category and that beer drinkers continue to move toward craft.
Craft volume growth continues to impress. Craft volume was up 17.2% against the previous month's growth of 20.7%. The past several months we have seen that volume growth and pricing growth appear to be closely related.
Last month I focused on the recent decline of the companies that reformulated their caffeinated 12% ABV products last fall. Phusion Products was down 30% and United Brands down over 60% this scan period. Did the presence of caffeine make that much of a difference for these products?
Other companies down in volumes in the latest scan period included Anheuser-Busch InBev, MillerCoors, Heineken USA and Diageo, which has started marketing a new product in the U.S. 19 of the top 25 companies grew volumes in scan data. The largest private label contract company, World Brews/Winery Exchange, saw 130% growth in beer volumes, showing that private label for grocery and drug channels is getting more traction in beer. Many in the beer industry do not think this trend bodes well for overall industry volumes as it could lead to the perception among some of commoditization of beer and that beer succeeds with strong brands.
4 Weeks to October 2, 2011--up 52 cents per case.
Year to Date 2011--up 44 cents per case
52 Weeks (October 2010-early October 2011)--up 43 cents per case.
Here's a rundown of some of the other craft figures from the SIG report for food/drug and convenience stores.
4 Weeks to October 2, 2011--17.2% volume growth; 19.1% dollar growth. (All beer -0.1/+2.0)
Year to Date 2011--14.3% volume growth; 15.9% dollar growth. (All beer -0.7/+1.8)
52 Weeks (October 2010-early October 2011)--14.6% volume growth; 16.2% dollar growth. (All beer -0.9/+1.6)
Craft gained 0.5 share points over the scan period by volume and 0.7 share points of dollars. Imports and domestic superpremium also gained 0.5 share points in volume. So the low and middle sections of the beer industry are losing 1.5 share points to the high end right now.
The beer drinkers love for hops and the march toward India pale ale remains a solid trend. IPAs gained 2.3 share points in craft and showed 42 percent growth as a style in scans. Variety packs also re-emerged as growing over 1 share as the calendar hit autumn. There is also something very interesting going on with the stout style bucket. I know stouts don't drive a huge amount of volume (at least in this period of beer drinker taste evolution) and are usually not consumed in multiple bottles in an evening. While stouts are up over 25% in volumes, the retail dollar price per case is up $5.55. That is a huge jump, most likely explained by growing sales in the stronger stout styles that traditionally have commanded a higher price--imperial stout, Russian imperial stout and barrel-aged stouts. As the weather turns colder, this seems to be a stylistic area that has significant growth potential for craft brewers, distributors and retailers, and the source of great enjoyment for beer drinkers.
17 Окт. 2011