The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
BrewDog reveals major expansion plans for 2012
The Fraserburgh-based brewer had already submitted planning permission for a new ?6.5m ($10.22m) low carbon brewery, following a customer-funding of over ?1.5m ($2.36m) through Equity for Punks.
The brewery, which will be located at Balmacassie, on the outskirts of Aberdeen, is expected to be operational by October 2012.
The company has also bought a field adjacent to the location, with plans to expand the facility further to meet the demand for its beers in future.
The 3000sqmt Balmacassi brewery will house energy efficient craft brewing equipment and will create 25 new jobs immediately, rising to over 75 over the coming five years.
The brewery will have an initial capacity of 100,000hl per annum, which is expandable to 500,000 per annum, a 4-vessel 100hl Brewhouse with a heat recovery system, 27 existing fermentation tanks, ten new 400HL FV tanks and a new bottling line.
The brewery will give the company ten times the brewing capacity, according to BrewDog co-founder James Watt.
The company still owns the Pottorton land and will use it to grow its own malt and some soft fruits for a special 'BrewDog Estate' beer slated to be released once a year.
BrewDog also has plans to invest ?1m ($1.57m) to grow its bar business in 2012. The BrewDog Newcastle bar will be at 16 Dean Street. The company recently concluded a deal for the premises and expects to begin work soon.
Work is about to begin on BrewDog Camden. The bar is anticipated to be open by the 10 December. The bars mark BrewDog's fourth and fifth venues, with first three being BrewDog Aberdeen, BrewDog Edinburgh and BrewDog Glasgow.
20 Окт. 2011