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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

BrewDog reveals major expansion plans for 2012

Scottish brewing group BrewDog has unveiled plans to build a new brewery, under a customer equity scheme, in 2012, and also open five new craft beer bars in the UK.

The Fraserburgh-based brewer had already submitted planning permission for a new ?6.5m ($10.22m) low carbon brewery, following a customer-funding of over ?1.5m ($2.36m) through Equity for Punks.

The brewery, which will be located at Balmacassie, on the outskirts of Aberdeen, is expected to be operational by October 2012.

The company has also bought a field adjacent to the location, with plans to expand the facility further to meet the demand for its beers in future.

The 3000sqmt Balmacassi brewery will house energy efficient craft brewing equipment and will create 25 new jobs immediately, rising to over 75 over the coming five years.

The brewery will have an initial capacity of 100,000hl per annum, which is expandable to 500,000 per annum, a 4-vessel 100hl Brewhouse with a heat recovery system, 27 existing fermentation tanks, ten new 400HL FV tanks and a new bottling line.

The brewery will give the company ten times the brewing capacity, according to BrewDog co-founder James Watt.

The company still owns the Pottorton land and will use it to grow its own malt and some soft fruits for a special 'BrewDog Estate' beer slated to be released once a year.

BrewDog also has plans to invest ?1m ($1.57m) to grow its bar business in 2012. The BrewDog Newcastle bar will be at 16 Dean Street. The company recently concluded a deal for the premises and expects to begin work soon.

Work is about to begin on BrewDog Camden. The bar is anticipated to be open by the 10 December. The bars mark BrewDog's fourth and fifth venues, with first three being BrewDog Aberdeen, BrewDog Edinburgh and BrewDog Glasgow.

20 Окт. 2011



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