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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Tennent’s Lager to expand into new international markets

Irish beer and cider producer C&C Group said its Tennent's Lager brand is set to expand into new international markets. The company is planning to take the beer, which is currently sold in Australia and Canada, to the US early next year and later to other countries in Europe.

The Dublin-based company has made an investment of over ?2m ($3.15m) in the Glasgow-based Wellpark Brewery, which has been brewing Tennent's for two years now, Daily Record reported.

Wellpark Brewery, a subsidiary of Tennent Caledonian Breweries UK, was purchased by C&C from Belgian brewing giant Anheuser-Busch InBev in 2009.

The lager is packaged as cans or kegs. Tbe brewery's canning line runs up to 2000 cans per minute and kegs up to 750 barrels per hour. Tennent's has 4% ABV and comes in 568ml pint cans, and 440ml and 500ml cans.

C&C chief operating officer Stephen Glancey said in Australia, the company has got listings in the big supermarkets such as Coles and Woolworths, and it intends to roll out in the US early next year and then take the plan forward into Europe.

21 Окт. 2011



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