Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Coke looks set to follow up on beer market
Chief executive Terry Davis said yesterday that he still saw a significant role for the company in brewing, despite an agreement that requires the group to stay out of the market for two years.
Mr Davis said he expected CCA would take up its right to buy Foster's mixed drinks, spirits and soft drinks businesses under a deal struck with SABMiller in June.
The deal is conditional on SABMiller winning regulatory and shareholder approval for its $10.8 billion takeover of Melbourne-based Foster's.
CCA is expected to pocket more than $300 million for selling its half-stake in Pacific Beverages to SABMiller.
Under the deal, the group would have to hand over the NSW brewery that produces and distributes in Australia the Bluetongue, Peroni and Miller brands.
Mr Davis confirmed CCA would pay about $200 million for Foster's non-beer brands, including the Cougar and Black Douglas labels and Cascade soft drinks.
The only beer asset CCA would keep is Foster's brewing operations in Fiji.
Mr Davis signalled New Zealand could be a launch market for what would ultimately be a fresh assault on the Australian beer market when the two-year period was up.
"I'm passionate (about manufacturing in) Australia rather than have it made somewhere else, so that would be my aim - to start off in distribution but ultimately to be a manufacturer."
Foreign beers that Foster's presently manufactures in Australia include Carlsberg, Corona - owned by Mexican beer giant Modelo - and Stella Artois, owned by the world's biggest brewer, Anheuser-Busch.
Both foreign giants are rivals of SABMiller but Foster's is confident it can keep the Corona contract even under the ownership of the Anglo-South African giant.
Mr Davis said CCA would be well positioned to compete in the beer market in two years.
"That's a long time to wait, but what we do know is the international brewers will be looking for alternative forms of distribution and we think we offer that," he said.
"If you're an international brewer, you have to ask yourself: why would you want your competitor to sell your brands in another country?"
25 Окт. 2011