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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Kirin Brewery of America Launches World’s First 0.00% Alcohol Content Malt Beverage

Creating an entirely new beverage category, high-end beer brewer, Kirin Brewery of America LLC (Kirin), today announced it is introducing Kirin Free, the world's first 0.00% alcohol content beertaste malt beverage to the United States, with the initial launch in three select Southern California counties -- Los Angeles, Orange and San Diego.

Previously introduced and on the market in Japan, the new malt beverage is already a top seller in the country. Kirin Free's unique 0.00% alcohol profile is set to revolutionize the way people can enjoy a malt beverage.

"Anyone who desires a malt beverage, but doesn't want the affects of any alcohol at all can enjoy Kirin Free. It's refreshing yet very flavorful, and goes well with all kinds of food," said Randy Higa, president, Kirin Brewery of America. "We are excited to bring this new beverage to the U.S. and are looking forward to receiving feedback from consumers."

Kirin Free's innovative yeast-free brewing process results in a completely alcohol-free, yet delicious beertaste beverage. Kirin Free boasts only 60 calories per 11.3-ounce serving.

Higa continued, "the success of Kirin Free in Japan is something that we'll strive to build upon in the U.S., and we're hopeful that consumers here will respond favorably to its 0.00% alcohol content and great taste."

Kirin currently has two beer brands - Kirin Ichiban and Kirin Light - which are sold in the United States primarily at Japanese restaurants and high-end liquor and grocery stores. Kirin Free will initially be available in 11.3-ounce bottles at select locations in Southern California (Los Angeles, Orange and San Diego counties) in early October 2011, and distributed through Anheuser-Busch wholesalers and Mutual Trading Company, a leading purveyor of Japanese foods.

Kirin Free is intended for consumers of legal drinking age and over, and will be sold and marketed as such.

For more information, visit www.kirin.com , facebook.com/kirin, or follow us on twitter.

About Kirin Brewery of America LLC

Kirin Brewery of America is headquartered in Torrance, CA and is a wholly owned subsidiary of Kirin Brewery Company, Ltd., Tokyo. In conjunction with its U.S. licensing partner Anheuser-Busch, Inc., Kirin Brewery of America provides sales support for Kirin Ichiban and Kirin Light beers, available in nearly every major metro area of the U.S. Kirin Ichiban made a splash in the world of super premium beers when it debuted in 1990, and was recently reformulated to be 100% malt, becoming the world's only first-press, all-malt beer. Kirin Light is a full-bodied light beer with only 95 calories per 12oz serving, and is currently the best-selling Japanese and Asian light beer in the U.S.

25 Окт. 2011

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