Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
MillerCoors Reports Challenging Third Quarter
"Despite the toughest headwinds we've seen as a company, we slightly improved our sales to retailer trend this quarter versus last quarter and continued to deliver our cost savings commitments," said MillerCoors Chief Executive Officer Tom Long. "We remain focused on driving profitable top-line and share growth with a strong and steady commitment to our brands."
Key operating results for the third quarter are compared to the prior year comparable quarter and include MillerCoors operations in the U.S. and Puerto Rico.
THIRD QUARTER HIGHLIGHTS
(Unless otherwise indicated, all amounts are in U.S. dollars and calculated in accordance with U.S. GAAP, and all percentages are versus the prior-year comparable period.)
?Underlying net income (a non-GAAP measure) decreased 14.1 percent to $286.9 million
?Total net sales decreased 2.5 percent to $1.965 billion
?Domestic net revenue per barrel, excluding contract brewing and company-owned distributor sales, increased 1.8 percent
?Total cost of goods sold (COGS) per barrel increased 3.2 percent
?Special charges for the quarter totaled $110.9 million
For the quarter, MillerCoors domestic sales-to-retailers (STRs) were down 2.0 percent, a slight improvement from the second quarter. Domestic sales-to-wholesalers (STWs) were down 4.7 percent. The STW decline was higher than the STR decline due to the timing of shipments year over year.
Third Quarter Brand STR Highlights
Premium Light STRs were down low-single digits, as Coors Light grew low-single digits, Miller Lite declined mid-single digits and MGD 64 declined double digits.
Tenth and Blake Beer Company grew the MillerCoors Craft and Import portfolio by 17.2 percent in the quarter driven by double digit increases in Blue Moon and Leinenkugel's. The company continues to drive success with its innovative seasonal craft brand extensions, such as Blue Moon Summer Honey Wheat and Leinenkugel's Summer Shandy. Peroni Nastro Azzurro also delivered good growth in the mid-single digits.
The Below Premium portfolio declined mid-single digits, as the company reduced price gaps between Premium and Below Premium beers.
The Premium Regular portfolio was down mid-single digits, with a double-digit decline by Miller Genuine Draft, partially offset by a mid-single-digit increase by Coors Banquet.
Third Quarter Financial Highlights
MillerCoors total net sales declined by 2.5 percent to $1.965 billion.
Domestic net producer revenue per barrel grew 1.8 percent primarily due to front line pricing and favorable brand mix.
Total company net producer revenue per barrel, including contract brewing and company-owned distributor sales, increased by 1.7 percent. Third-party contract brewing volumes were up by 1.0 percent.
Total COGS per barrel increased 3.2 percent driven by higher freight, fuel and packaging costs, an out-of-period depreciation charge of $5.2 million, as well as lower absorption of fixed-costs, partly offset by cost savings.
Marketing, general and administrative costs increased 3.2 percent driven primarily by higher information system spending, an out-of-period depreciation charge of $7.3 million and higher marketing costs.
Depreciation and amortization expenses for MillerCoors in the third quarter were $87.0 million and additions to tangible and intangible assets totaled $62.2 million.
Special charges for the quarter were $110.9 million, which included a $60.0 million write-down in the value of the Sparks brand and a charge of $50.9 million related to the planned assumption of a multi-employer pension plan for brewery workers.
In the third quarter, $27 million of cost savings were realized driven by a variety of initiatives primarily within the integrated supply chain. Annualized cost savings realized since the inception of the joint venture total $192 million. Synergies remain at $546 million as the program completed at the end of the second quarter.
MillerCoors has delivered $738 million in total annualized synergies and cost savings since July 1, 2008, and now expects to deliver on its target of $750 million of total synergies and other cost savings by the end of 2011, a year earlier than originally planned.
Overview of MillerCoors
MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Tenth and Blake Beer Company, MillerCoors craft and import company, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and positive environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.
3 Ноя. 2011