Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
SABMiller announces US$295 million investment programme in Peru
Backus is one of the most significant contributors to the Peruvian economy, collecting approximately US$760 million in direct and indirect in taxes in 2010, and employing 7,000 people directly and 22,000 indirectly across the country. The geographical spread of the investment across a number of regions will ensure that many local communities will benefit from job creation and investment in the value chain.
Luis Eduardo Garcia Rosell, interim Backus President, comments: "Peru has seen strong growth in recent years and economic forecasts remain positive, with average annual GDP growth of 3.3% predicted until 20201. We believe that continued investment in our operational capacity, in addition to the attractiveness of our brand portfolio and the beer category as a whole, will allow Backus to continue to capitalise on this impressive upward growth trajectory.
"However, it isn't just the company's shareholders that will benefit from our capital investment programme. For every person it directly employs, Backus already supports three Peruvian jobs in the value chain. This further investment demonstrates our continued commitment to local communities, supporting jobs and businesses across the country and promoting economic growth and wealth creation for the benefit of all."
Peru remains an attractive market with strong underlying economic indicators. In addition to positive GDP growth forecasts for the next ten years, the population is predicted to grow by 53% between 2000 and 21002. Beer consumption in Peru is currently more than 11m hectolitres per annum, and could rise to as much as 16m hectolitres by 20203. Per capita consumption stood at 38.2 litres per annum in 2010, which is significantly below consumption rates in Brazil (65.4 litres), Venezuela (77.8 litres) and the USA (79.8 litres).
SABMiller has invested approximately US$570 million in Backus in the past five years, supporting its continued growth and development. Today, the company is the second largest contributor to the Latin American division of SABMiller, which provides approximately a third of the group's EBITA. Backus' strong performance has continued in the first half of the current year, with beer volumes in the six months to 30 September 2011 up 11% on the prior period.
17 Ноя. 2011