Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Craft Beer Maker BrewDog Backed by 5,000 Investors With 10% of Shares Still Up for Grabs
The launch of Equity for Punks II has been well received with 90% of shares selling almost straightaway. Investors look to enjoy a huge ROI while benefitting from a host of special offers that comes with BrewDog's innovative shareholder's package.
BrewDog are offering lifetime discounts in all of their craft beer bars. Their venues are focused around the purity and character of flavoursome microbrews. They are the anti-thesis to the gastro pub and have become extremely popular in the UK.
Discounts are also exclusive to shareholders who want to buy beer online and enjoy BrewDog's inimitable beers at home. The company creatively label their drinks with titles like Trashy Blonde, Tactical Nuclear Penguin and Punk IPA to name but a few.
Meanwhile, they state on the website that their beer is brewed with passion rather than harmful preservatives – all drinks are 100% free of any unhealthy additives.
A spokesperson for the company commented:
'Equity for Punks was a massive success for everyone the first time around. Now it's back and better than before. We have already had a great response and as soon as that final 10% is snapped up, we can really start to get excited about the second phase of our revolution!'
Partly owning BrewDog enables shareholders to have an authoritative say in business decisions and attend what the company promise to be 'legendary' annual general meetings. A welcome pack including an official BrewDog ID card is also part of the offer but the real clincher is how this company seems destined for success.
Depending on how much people want to invest in BrewDog, they can qualify for even more special offers from the Equity for Punks II business model.
The company are making real advances both with their bars on the ground and with their marketing of beer online. With 10% of shares still available you can embark on what promises to be a famous journey with BrewDog – just visit www.brewdog.com/equityforpunks to find out more.
BrewDog has been exciting imaginations since 2007 and is Scotland's largest independent brewery.
All their beers are made from fresh natural ingredients; they use no preservatives, additives or pasteurization.
The company is dedicated to making cool, contemporary and progressive beers showcasing some of the world's classic beer styles. All with an innovative twist and customary BrewDog bite.
BrewDog is about breaking rules, taking risks, upsetting trends, unsettling institutions but first and foremost, great tasting beers.
23 Ноя. 2011