Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Barley brewing offers basis for portfolio variation and sustainability
Launched almost a year ago, Brewers Compass is DSM’s most recent enzyme-based blend for barley brewing, when that ingredient is used in a range from 30 to 100 per cent (in terms of grist levels).
Since barley is typically half the price of malt, Van Roon (pictured) said it enabled significant cost savings, typically generated 60kg CO2 less per tonne of barley used and could also be used as a cost-effective platform for portfolio diversification.
On its launch, DSM cited increased off-trade beer consumption that – due to economic and regulatory events – was stimulating demand for quality beers (and products such as Brewers Compass) in the value and private label segments.
So did Van Roon think demand for such products was being fuelled by brewers cutting-down on malt-based beers or diversifying within a product portfolio?
He said “I don’t think it’s per se cutting down. I truly believe that malt will remain a mainstream brewing raw material. However, Brewer’s Compass provides our customers with choice and flexibility, for segmenting their portfolio, going into the area of local premium blends, or making exciting new propositions when blending.
“For instance, with nutraceuticals or fruit juices…or to reduce costs for existing products by partially replacing barley with malt,” Van Roon added.
Whether malt would continue to gain grown at the expense of malt remained to be seen, said Van Roon. “For sure there are interesting opportunities ahead. The final choice will rest with our customers, and their decision to segment their portfolio.
"However, coming back to the sustainability advantages of using barley (also the value it brings in terms of cost savings)… there are very interesting opportunities ahead for brewing with barley.”
Van Roon also spoke about the key current trends DSM had identified within global brewing.
29 Ноя. 2011