The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Compania Cervecera consolidates its support for sustainable development with an investment of 3 million Euro
- Among other achievements appears the reduction in the emissions of CO2 in 1,219 tons as a consequence of the reduction of energy consumption
Santa Cruz de Tenerife, December 9th, 2011.- Compania Cervecera consolidates its support for sustainable development with an investment of 3 million Euro in this area during last year. With this line of action, the company reiterates its commitment, carried out for the last nine years that allowed assigning a sum around 26 million Euro.
As it is shown in the 2011 Sustainable Development Report, recently published by the company, Compania Cervecera has intensified its efforts in the recent months trying to minimise the company's footprint in its environment, bearing in mind the high environmental sensibility in Canarias. This way, the company wants to boost the commitment acquired in this field nine years ago that has allowed minimising the environmental impact.
In this case, the increase of the waste recycled above 97% is among the main achievements of this year, what allowed minimising the quantity sent to the dump. To that, it has to be added the reduction in the CO2 emissions in a grand total of 1,219 tons as a consequence of the reduction in fuel consumption, translated in a reduction of the energy consumption for every litre of beer produced.
The significance of these actions is clear through the importance that the company has in Canarias, translated in the generation of an economical value of 136.4 million Euro last year, completed with 7,100 jobs, direct, indirect and induced, and a contribution of added value to the economy of 210 million Euro. Also, it is worth mentioning the 39 million Euro of the estimated sales to a total of 644 local suppliers.
On the other hand, the fight against irresponsible alcohol consumption has been other of the fields of work of the company, materialised through internal training actions, communication and prevention of risk groups, as well as the promotion of alcohol-free beer among the drivers.
Among the measures of sustainable development supported by the company is the involvement in different programs in collaboration with different city halls of the islands to energise a very important sector for Canarias as the hospitality sector. In this case stands out the creation of tapas routes in different islands with the intention of supporting a sector seriously affected by the reduction in the spending in general, which plays an essential role in the economy of the Islands because of the income as well as the jobs.
Other of the actions carried out has been aimed to the corporate social investment, with the support to more than 30 non-governmental organisations, to which the company have given 1% of its benefits before taxes. Within this framework stands out the collaboration of the company in the program ‘Deporte para todos,' aimed to the promotion of sporting activities among the disabled people in the south of Tenerife.
The training of its employees has been one of the pillars in which the company has worked. The results in this field allowed reach a ratio of five days per worker, as well as of an increment of the actions in this area that has allowed reaching 85% of the staff. For it, the internal team of trainers has added to their daily work the commitment of sharing their knowledge.
About Compania Cervecera de Canarias
Compania Cervecera is one of the main national breweries and one of the main engines in the economical and social development in Canarias; it boosts the creation of almost 900 direct jobs and almost 7,000 indirect and induced jobs; it is shareholder of several companies in Canarias; and it gives priority to local supplies in order to carry out their production. The company, which is part of the international group SABMiller, has more than 300 business owners from Canarias among its shareholders, which are approximately 30% of the total and are represented with two members in the Board of Directors.
Compania Cervecera produces its own brand of beers, Dorada y Tropical, and under licence Carlsberg, it distributes international brands such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft, Guinness and Kilkenny. Also, it has other beverages such as natural drinks Appletiser and the energetic Red Bull.
15 Дек. 2011