Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
UB eyes 5% mild beer market in FY 12
UBL General Manager (Marketing) Sanjoy Roy during lauch of Heineken in the city on Monday said, "We want to achieve 5% of mild beer market by next year with the launch of the Amsterdam based global super premium mild beer in Kolkata."
"We have already launched the brand in Mumbai, Delhi, Chennai, Hyderabad, Chandigarh and few other cities, but till date we were selling imported beer from other countries. Now we are manufacturing it in India at UBL's Bombay Breweries, Taloja," he said.
He said that import of this brand put extra burden on customers, but as "we are manufacturing at our own breweries, now the price is very competitive against other brands."
UBL has some major premium beer brands like Kingfisher Ultra, Kingfisher Premium, Foster, Tuborg, Carlsberg.
Out of the total beer market, mild beer has 20 % market share.
Roy added that this year "we expected to sell 2 lakh mild beer bottles and till November we achieved 60% of target."
"In the next year we target to sell around 5 lakh mild beer bottle," he said.
Heineken has 37.7% share in UBL in India.
Roy said if the state government increases service tax in future, the price of beer and other alcoholic drinks will also increase.
20 Дек. 2011