Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Gambrinus is widening its packaging assortment and introduces a plastic bottle
Plastic recyclable bottle market is the fastest growing market segment of all types of packaging. „We are very much aware of beer consumers' increased interest in introduction of especially plastic bottle packaging of Gambrinus beer brand. It is the type of packaging they specifically requested,“ Jan Dole?el, Brand Manager of Gambrinus brand explained. And the survey of TNS AISA agency clearly supports this argument*. Results of the survey show that more than 54% of beer consumers drank from this type of packaging. 28% of all asked, drink beer from plastic bottles at least once a month, and 11% of all respondents at least once a week already.
Another survey, this time from G82, Inc.**, shows that the popularity of recyclable, plastic packaging is growing especially for its practicality. Grilling, watching TV, getting together with friends and family dinner were among many occasions mentioned in connection with use of plastic packaging. „The answers clearly showed that a light, higher capacity and repeatedly closeable bottle offers a certain comfort of beer consumption appreciated especially by groups of friends during garden grilling, or during visits. Ease of use and durability were other highly appreciated aspects of plastic bottles,“ Jan Dole?el, Brand Manager of Gambrinus brand added.
The design of the new bottle for Gambrinus Light was created by Jan ?apek, whose design is behind Gambrinus „half–litres“ distributed in pubs and restaurants serving the brand. Gambrinus Light in the new packaging will be distributed directly from Plze? brewery, where they have launched the new bottling line for plastic packaging as a part of the major, 150 million CZK development investment last year.
The new bottle of Gambrinus Light will available in stores all around Czech Republic starting February 13th.
*The survey of TNS AISA agency took place from October to December 2011
**The survey of G82, Inc. took place in February 2011
14 Фев. 2012