Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Gambrinus is widening its packaging assortment and introduces a plastic bottle
Plastic recyclable bottle market is the fastest growing market segment of all types of packaging. „We are very much aware of beer consumers' increased interest in introduction of especially plastic bottle packaging of Gambrinus beer brand. It is the type of packaging they specifically requested,“ Jan Dole?el, Brand Manager of Gambrinus brand explained. And the survey of TNS AISA agency clearly supports this argument*. Results of the survey show that more than 54% of beer consumers drank from this type of packaging. 28% of all asked, drink beer from plastic bottles at least once a month, and 11% of all respondents at least once a week already.
Another survey, this time from G82, Inc.**, shows that the popularity of recyclable, plastic packaging is growing especially for its practicality. Grilling, watching TV, getting together with friends and family dinner were among many occasions mentioned in connection with use of plastic packaging. „The answers clearly showed that a light, higher capacity and repeatedly closeable bottle offers a certain comfort of beer consumption appreciated especially by groups of friends during garden grilling, or during visits. Ease of use and durability were other highly appreciated aspects of plastic bottles,“ Jan Dole?el, Brand Manager of Gambrinus brand added.
The design of the new bottle for Gambrinus Light was created by Jan ?apek, whose design is behind Gambrinus „half–litres“ distributed in pubs and restaurants serving the brand. Gambrinus Light in the new packaging will be distributed directly from Plze? brewery, where they have launched the new bottling line for plastic packaging as a part of the major, 150 million CZK development investment last year.
The new bottle of Gambrinus Light will available in stores all around Czech Republic starting February 13th.
*The survey of TNS AISA agency took place from October to December 2011
**The survey of G82, Inc. took place in February 2011
14 Фев. 2012