The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Gambrinus is widening its packaging assortment and introduces a plastic bottle
Plastic recyclable bottle market is the fastest growing market segment of all types of packaging. „We are very much aware of beer consumers' increased interest in introduction of especially plastic bottle packaging of Gambrinus beer brand. It is the type of packaging they specifically requested,“ Jan Dole?el, Brand Manager of Gambrinus brand explained. And the survey of TNS AISA agency clearly supports this argument*. Results of the survey show that more than 54% of beer consumers drank from this type of packaging. 28% of all asked, drink beer from plastic bottles at least once a month, and 11% of all respondents at least once a week already.
Another survey, this time from G82, Inc.**, shows that the popularity of recyclable, plastic packaging is growing especially for its practicality. Grilling, watching TV, getting together with friends and family dinner were among many occasions mentioned in connection with use of plastic packaging. „The answers clearly showed that a light, higher capacity and repeatedly closeable bottle offers a certain comfort of beer consumption appreciated especially by groups of friends during garden grilling, or during visits. Ease of use and durability were other highly appreciated aspects of plastic bottles,“ Jan Dole?el, Brand Manager of Gambrinus brand added.
The design of the new bottle for Gambrinus Light was created by Jan ?apek, whose design is behind Gambrinus „half–litres“ distributed in pubs and restaurants serving the brand. Gambrinus Light in the new packaging will be distributed directly from Plze? brewery, where they have launched the new bottling line for plastic packaging as a part of the major, 150 million CZK development investment last year.
The new bottle of Gambrinus Light will available in stores all around Czech Republic starting February 13th.
*The survey of TNS AISA agency took place from October to December 2011
**The survey of G82, Inc. took place in February 2011
14 Фев. 2012