Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Plze?sk? Prazdroj sales slightly increased, driven by lagers and speciality beers

Plze?sk? Prazdroj sold over 9.9 million hl of beer during 2011 in its domestic and fifty export markets, achieving a 1% growth in brewery output. After two challenging years, the situation on the domestic market started to stabilize with volumes at the level of the prior year. . The sales volume of 6.9 million hl of beer saw a moderate increase of 0.1%. Exports grew by 6% to 890 thousand hl of beer, the highest volume ever. License production saw a 2% increase to 2.14 million hl. Lager sales grew by 4% last year.

"After the past several years affected by adverse economic conditions, the market is slowly stabilizing. Premium brands and speciality beers did particularly well last year. Further development of the market may be impacted by the insecure economic situation in Europe and subdued consumer confidence," says Doug Brodman, CEO of Plze?sk? Prazdroj. 

The market is starting to stabilize with lager and speciality beer sales on the increase

Overall beer sales have stabilized at 2010 levels. Lager sales went up by 4% last year and benefited from volume growth of our Premium beer brands, particularly Pilsner Urquell. This brand outperformed the beer market and also the premium category last year. Also the Frisco brand showed strong performance with the introduction of our new Cranberry variant. Despite continuing pressure in the on-premise channel, the share of beer consumed in pubs and restaurants is around 45%, which is unique in the world and only proves how exceptional Czech beer culture is.

Record year in exports

Despite the fragile global economy, last year's exports rose mainly in countries with already high sales of Plzensky Prazdroj beers, such as Slovakia, Canada and Hungary.

Plze?sk? Prazdroj is the leading exporter of Czech beer. By 1870 the brewery already exported its beer to more than 30 countries around the world, including overseas, and has long been building a reputation for Czech beer around the world. Thanks to its reputation, but also good cooperation with exporters and an appropriate mix of marketing and trade-marketing tools, demand for Plze?sk? Prazdroj's beer brands abroad has reached 890 thousand hl, which is a new historical record.


14 Фев. 2012



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories