The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Plze?sk? Prazdroj sales slightly increased, driven by lagers and speciality beers
"After the past several years affected by adverse economic conditions, the market is slowly stabilizing. Premium brands and speciality beers did particularly well last year. Further development of the market may be impacted by the insecure economic situation in Europe and subdued consumer confidence," says Doug Brodman, CEO of Plze?sk? Prazdroj.
The market is starting to stabilize with lager and speciality beer sales on the increase
Overall beer sales have stabilized at 2010 levels. Lager sales went up by 4% last year and benefited from volume growth of our Premium beer brands, particularly Pilsner Urquell. This brand outperformed the beer market and also the premium category last year. Also the Frisco brand showed strong performance with the introduction of our new Cranberry variant. Despite continuing pressure in the on-premise channel, the share of beer consumed in pubs and restaurants is around 45%, which is unique in the world and only proves how exceptional Czech beer culture is.
Record year in exports
Despite the fragile global economy, last year's exports rose mainly in countries with already high sales of Plzensky Prazdroj beers, such as Slovakia, Canada and Hungary.
Plze?sk? Prazdroj is the leading exporter of Czech beer. By 1870 the brewery already exported its beer to more than 30 countries around the world, including overseas, and has long been building a reputation for Czech beer around the world. Thanks to its reputation, but also good cooperation with exporters and an appropriate mix of marketing and trade-marketing tools, demand for Plze?sk? Prazdroj's beer brands abroad has reached 890 thousand hl, which is a new historical record.
14 Фев. 2012