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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

SABMiller appoints Mihai Barsan as VP for marketing in Romania

Beer producer Ursus Breweries named Mihai Barsan (in picture) as marketing vice-president, replacing Grant McKenzie, who will lead parent company SAB Miller’s marketing team in the Czech Republic. Barsan, 33 years old, will take on the new job from the beginning of April this year. He joined Ursus Breweries in 2005, after working with Procter and Gamble in the Balkans region.

Grant McKenzie joined Ursus Breweries in 2010, after running the marketing department of SABMiller Canary Islands.

Ursus also confirmed Krzysztof Andrzejewski as vice-president for sales and distribution. He has been interim VP since September 2011 and will continue as interim head of the financial department until someone new is appointed.

Ursus Breweries, the largest brewer in Romania by turnover, posted EUR 279 million in turnover in 2010 and a loss of EUR 20.9 million, according to Ministry of Finance data. Their brands include Timi?oreana, Ursus, Ciuca?, Peroni and Pilsner Urquell.

14 Фев. 2012



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