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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Kirin Brewery’s quake-hit Sendai plant resumes production of all items

Kirin Brewery Co. said Wednesday it has resumed bottled beer production at its plant in Sendai in Miyagi Prefecture, which was severely damaged by last March's earthquake and tsunami, meaning all items are now back in production at the plant.

However, the company decided not to restore some of its production lines for canned beer, as demand is expected to remain weak.

As a result, the plant's annual production capacity has been cut back from 190,000 kiloliters to 160,000 kl.

Noriya Yokota, head of the plant, told a news conference, "We were able to recover sooner than we expected. We want to help reconstruct disaster-hit areas with our own initiatives."

The plant restarted beer production for cans and kegs in October last year, but restoring manufacturing facilities for bottles took longer.

The plant will complete work to strengthen its resistance to earthquakes by April and has stockpiled emergency supplies, which will also be given to local residents living nearby, the brewer said.

20 Фев. 2012



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