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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

MillerCoors Q4 up on price rises and savings

MillerCoors, the second-largest brewer in the United States, posted a 32.5 percent jump in fourth-quarter net income as price rises and cost savings offset soft industry beer volumes.

The combined U.S. operations of SABMiller Plc (SAB.L) and Molson Coors Brewing Co (TAP.N), with brands such as Miller Lite and Coors Light, said on Thursday underlying net income in the October-December quarter was $194 million, with net sales up 2 percent at $1.75 billion.

"By raising the bar on execution, increasing net revenue per barrel and over-delivering on our synergy and cost savings goal, we grew underlying profit in a tough year," said MillerCoors Chief Executive Tom Long in a results statement.

He added that in 2011 the group grew Coors Light to be the nation's second biggest beer brand, surpassing Budweiser for the first time ever and now second only to Bud Light.

The company, formed in July 2008, said cumulative cost savings from bringing Miller and Coors together had reached $765 million as it topped its $750 million cost savings target at the end of 2011, one year ahead of originally planned.

The brewer has a U.S. beer market share of nearly 30 percent behind Budweiser-brewer Anheuser-Busch InBev's (ABI.BR) share of almost 50 percent. Molson Coors, with its main operations in the U.S., Canada and Britain, is due to report later on Thursday.

Last month, SABMiller reported a 3 percent rise in its October-December quarter global underlying beer volumes, while in the United States sales to retailers at MillerCoors fell 3.3 percent.

SABMiller shares were 1.4 percent off at 2,528 pence in London by 1220 GMT.

SABMiller, the world's No 2 brewer behind AB InBev, has been busy deal-making recently, buying Australian brewer Foster's in December for $11.9 billion, planning to swap its Russian and Ukrainian units for 24 percent of Turkey's Anadolu Efes (AEFES.IS), and in January saying it would be keen to buy Castel's African brewing business in a potential $10 billion deal after forging closer ties with the private French group.

20 Фев. 2012



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