Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
drinktec: Don’t Leave Footsteps!
Recent decades have seen all branches of beverage technology achieve major advances in reducing consumption of resources. In the brewing industry, for instance, primary energy consumption levels in the mash-house – the industry’s heaviest user – were cut by well over half. A similar reduction was achieved in a brewery’s water consumption, now down from what were often two-digit figures to about five liters or less per liter of beer produced. But there will be no resting on laurels: nearly all the brewing groups with global reach have long since been issuing environmental policy statements that go much further. Consumption of fresh water has a target reduction
to three liters per liter of beer by 2015 if possible, or failing that by 2020 at latest. More ambitious still are the major international manufacturers of soft drinks with their declared target of the “closed loop”, meaning a water-in to beer-out ratio of 1:1.
50% Sun, 50% Biogas
With their obvious cross-sector application, the themes of resource management and renewable energies have bearing on virtually all product areas represented at drinktec 2013, and in fact recur like a leitmotif through all twelve exhibition halls. The use of solar energy to produce heat for industrial processes is one way forward, first demonstrated at drinktec as long ago as 2005. Practical experience gained during the intervening years has shown that in German latitudes the sun can provide around 50 percent of the thermal energy required by a brewery. For the other 50 percent of the heat, and for electrical power, exhibitors at drinktec 2013 utilize a second proven technology – combined heat and power (CHP), or co-generation, fuelled by biogas from anaerobic waste water digestion. This heat reservoir can also be used, with the help of adsorption refrigeration systems, to supply a brewery’s refrigeration requirements. Although “cold from heat” may sound quite innovative, it is in fact established technology. A bonus feature is that the biogas produced can be burnt off to provide “back-up” heat in the boiler-house.
Wind and Water
Depending on location, renewable energy forms such as wind and water can be fed into the power mix at any time. In rural areas, an attractive solution for SMEs can be the use of solar power in the form of woodchips. Also of interest, though not yet quite ready for the market, are wind turbines used to produce compressed air – easily stored for conversion into electrical power on a demand basis by means of a generator. Breweries and other beverage production plants can also be envisaged as well suited to the direct – and hence maximally efficient – physical use of the stored compressed air. “One thing that drinktec 2013 will be reflecting comprehensively is this trend towards using renewable energies,” Exhibition Director Petra Westphal declares, “ – and not just in individual sectors, but as it affects everyone: the major international players, the middle-ranking
breweries, local bottled mineral water suppliers and family dairy businesses.”
Devising New Ways to Close the Circle
It’s vital to re-think processes and technologies again and again and so find new ways to close a circle – this algorithm holds good through all the production divisions of renewables-based beverage manufacture. To take an example: biogas consists of about 60 percent methane and 40 percent CO2. Separating off this CO2 by means of a new membrane technique produces biomethane; and biomethane, with its high and standardized calorific value, can be fed into the natural gas distribution grid. Businesses not in a position to use the biogas-derived thermal energy directly are enabled in this way to convert it into additional profit instead. The captured CO2, moreover, is a recyclable substance in its own right. In one vision of the future, renewable energy will be used to produce hydrogen and combine it with CO2 to synthesize an analogue to natural gas. This end product can then be stored in gas tanks pending return into the system or disposal on the market.
“Green” CO2 from Fermentation Processes
There is a problem with CO2 in that across the world’s major growth regions, in particular, beverage manufacturers often have no direct access to it in usable form. This means costs are high and CO2 footprints are very significant, because of the distances over which the gas has to be transported and the consequent expense. One alternative used hitherto takes the form of so-called production facilities burning mineral oil or natural gas at deliberately low efficiency in order to retrieve CO2 from the flue gas. But that cannot be called a genuine solution. A true source of high-purity “green” CO2 is to be found rather in fermentation processes such as beer-brewing. Modeling to date has indicated that brewery and soft drinks groups will in future make a practice of setting up production premises on a combined site, enabling them to harvest, process and use the “green” CO2 to best advantage. One of the strengths of drinktec is its ability to demonstrate this “holistic” knowledge transfer in its entirety during a single trade fair: in Petra Westphal’s words, “the fair is a net that encompasses all the relevant activities and brings them closely together.”
But for a production method to be sustainable it takes more than the grand vision alone. The process itself still has to be optimized in every detail, any chain being notoriously only as strong as its weakest link. Thus reliable in-line measurement, for example, is no less crucial as a link in the optimized production chain than are the right valves, heat exchangers or sterilization strategies. These “operational” segments too will receive comprehensive coverage at drinktec 2013, with all the relevant information available at first hand – as indeed one expects, given that the exhibition is every bit as many-faceted as the challenges facing the beverage and liquid-food world itself.
Further information: www.drinktec.com
drinktec photos to download
drinktec is the world’s leading trade fair for beverage and liquid food technology. It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for production, filling and packaging of beverages of all kinds, and for liquid food – also encompassing raw materials and logistics solutions. The themes of beverages marketing and packaging design round off the portfolio.
drinktec 2013, which takes place at the Messe M?nchen exhibition centre in Munich, from September 16 to 20, 2013, is expected to attract around 1,500 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.
22 Фев. 2012