Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Premium Lager and Dark Beer markets see growth in 2011
According to Key Note estimates, the overall UK premium lagers, beers and ciders market witnessed a 1.4% increase in market value in 2011, when compared with the previous year. However, over the 5-year period between 2007 and 2011, the industry has seen an overall decline in market value of 0.7%. This shows the impact that the recession had on the industry, with the market witnessing a fall in value of 3.5% between 2007 and 2009, before slowly climbing to a value of ?14.1bn in 2011.
Looking towards the future, the industry can expect to see growth in some areas, but not in others. The premium lagers sector is forecast to see a 7.1% rise in value over the next 5 years, while the premium dark beers sector is set to outshine this with a growth of 9.7% forecast over the same period. However, the premium ciders sector looks set to lose 7.7% of its market value in the next five years, as ‘over-ice’ products, which helped boost the sector in the early 2000s, see a decline in popularity.
23 Фев. 2012