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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Premium Lager and Dark Beer markets see growth in 2011

The UK premium lagers and beers industries saw modest amounts of growth in the 5 years to 2011, according to the Key Note Market Report Update, Premium Lagers, Beers and Ciders, while the premium ciders market showed no movement in value over the 5-year period.

According to Key Note estimates, the overall UK premium lagers, beers and ciders market witnessed a 1.4% increase in market value in 2011, when compared with the previous year. However, over the 5-year period between 2007 and 2011, the industry has seen an overall decline in market value of 0.7%. This shows the impact that the recession had on the industry, with the market witnessing a fall in value of 3.5% between 2007 and 2009, before slowly climbing to a value of ?14.1bn in 2011.

Looking towards the future, the industry can expect to see growth in some areas, but not in others. The premium lagers sector is forecast to see a 7.1% rise in value over the next 5 years, while the premium dark beers sector is set to outshine this with a growth of 9.7% forecast over the same period. However, the premium ciders sector looks set to lose 7.7% of its market value in the next five years, as ‘over-ice’ products, which helped boost the sector in the early 2000s, see a decline in popularity.

23 Фев. 2012

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