The UK premium lagers and beers industries saw modest amounts of growth in the 5 years to 2011, according to the Key Note Market Report Update, Premium Lagers, Beers and Ciders, while the premium ciders market showed no movement in value over the 5-year period.
According to Key Note estimates, the overall UK premium lagers, beers and ciders market witnessed a 1.4% increase in market value in 2011, when compared with the previous year. However, over the 5-year period between 2007 and 2011, the industry has seen an overall decline in market value of 0.7%. This shows the impact that the recession had on the industry, with the market witnessing a fall in value of 3.5% between 2007 and 2009, before slowly climbing to a value of ?14.1bn in 2011.
Looking towards the future, the industry can expect to see growth in some areas, but not in others. The premium lagers sector is forecast to see a 7.1% rise in value over the next 5 years, while the premium dark beers sector is set to outshine this with a growth of 9.7% forecast over the same period. However, the premium ciders sector looks set to lose 7.7% of its market value in the next five years, as ‘over-ice’ products, which helped boost the sector in the early 2000s, see a decline in popularity.