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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

$52 million investment — Molson Coors inaugurates new can line at Montreal brewery

Molson Coors today officially inaugurated a new can line at the Montreal brewery in the presence of company executives and Sam Hamad , Minister of Economic Development, Innovation and Exports.

The Montreal brewer invested $52 million to equip the Montreal brewery with expanded can production capacity. More specifically, this investment provided for the addition of a 355 ml and 473 ml can line, 250 ml can production capability, as well as modernization of two bottling and kegging lines. The largest investment by Molson Coors in its Canadian breweries in 2011, it was also the largest at the company's Montreal brewery in over 25 years.

"This major investment in the modernization of our brewery, the pride of Montreal for the past 225 years, speaks to our commitment to the future of Molson Coors in Quebec , but more importantly to our willingness to consistently raise our standards and ensure that our Montreal facility remains a model of innovation," stated Dave Perkins , President and Chief Executive Officer, Molson Coors Canada .

These enhancements will enable Molson Coors to repatriate can production volume destined for the Quebec market, while ensuring the competitiveness of company facilities in Montreal . The additional can production capacity will also allow for the production, exclusively in Montreal , of the new Coors Light Iced T, due to launch across Canada in April.

Additionally, the setup of the new can line will make it possible to more rapidly achieve ambitious water and energy reduction targets set by Molson Coors, which has made responsible resource use a company priority. Indeed, the can line alone will enable Molson Coors to save 8.4 million litres of water in the coming year, the equivalent of sixteen Olympic-sized pools of water.

"We are understandably delighted with this announcement as the new leading edge equipment will enable Molson Coors' Montreal brewery to remain competitive. By increasing the productivity of its brewery, the company contributes to the growth of our economy," underscored Minister Hamad.

About Molson Coors Brewing Company

Molson Coors is a leading global brewer delivering extraordinary brands that delight the world's beer drinkers. The company brews, markets and sells a portfolio of leading premium brands such as Coors Light, Molson Canadian, Carling, Blue Moon, and Keystone Light across the Americas, Europe and Asia. It operates in Canada through Molson Coors Canada , in the United Sates through Miller Coors, and in the United Kingdom and Ireland through Molson Coors (UK & Ireland ). Molson Coors is listed on the Dow Jones Sustainability Index for North America. For more information on Molson Coors Brewing Company and our portfolio of brands, visit the company's website at www.molsoncoors.com.

21 Мар. 2012



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