The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
drinktec brews its own beer
In Elixhausen near Salzburg the entire team of organizers behind drinktec, the Worldґs Leading Trade Fair for Beverage and Liquid Food Technology, was treated to a two-day introduction to the art of making beer: they learned about the raw materials, how to make malt and what happens in the brewing room, about yeast, fermentation and storage, as well as filtration. All of this under the expert guidance of Dr. Michael Zepf, of Doemens Academy GmbH. Also on the program of course was a session in the sensory experience of beer, with participants trying out a variety of combinations of beer and food resulting in surprising taste revelations.
The highlight of the seminar was the chance to then put this new knowledge into practice. In the BIERkulturHAUS in Obertrum, a historic brewery in which beer is made purely by hand, the drinktec team then had a go at brewing a "bockbier" with a fine note of orange inspired by the brand visuals behind the fair. The name of this beer? "Orange Spirit by drinktec Biermanufaktur".
Petra Westphal, Exhibition Director of drinktec, felt very at home in her role as beer guide: "We wanted to learn the ABC of beer-brewing for ourselves. Now we feel like real insiders and share with our customers not only the passion for beer, but also for the craft of making beer." Everyone at drinktec is now looking forward to the first tasting of this special drinktec beer - but they will have to wait five weeks before this limited edition beer can be bottled.
drinktec is the world’s leading trade fair for beverage and liquid food technology. It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for production, filling and packaging of beverages of all kinds, and for liquid food – also encompassing raw materials and logistics solutions. The themes of beverages marketing and packaging design round off the portfolio.
drinktec 2013, which takes place at the Messe Mьnchen exhibition centre in Munich, from September 16 to 20, 2013, is expected to attract around 1,500 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.
21 Мар. 2012