Pivnoe Delo


Top articles



Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Romanian beer market stabilized in 2011

After decreasing for two consecutive years, the Romanian beer market stabilized in 2011 at 17 million hl, the same level as a year before, according to the Brewers of Romania Association. Total sales amounted to EUR 1.7 billion, a similar value to the one reported in 2010.

Beer sales are expected to register a similar level in 2012 also, said Constantin Bratu, general director of the Brewers of Romania Association, stressing that it all depends of the consumers’ purchasing power. “The record level reported in 2008 (e.n. 20.2 million hl) is not something that will see again anytime soon, but we can hope that 2012 will be in line with last year’s figures,” he added.

The consumer’s preferences as regards beer packaging registered small fluctuations last year: PET – 51.3 percent (up 2 percent y-o-y), bottle – 30.2 percent (down 1.5 percent y-o-y), can 14.8 percent (down 1.2 percent y-o-y) and drought 3.7 percent (up 0.7 percent y-o-y). Imports inched up to 0.27 million hl last year.

The members of the Brewers of Romania Association are Bergenbier, Heineken Romania, Romaqua Group, United Romanian Breweries, Ursus Breweries and starting last year Clinica de Bere, a micro-brewery from Timisoara, has joined the association. Brewers of Romania also includes Soufflet Malt Romania and the Association of Hops Producers from Romania.

The members’ contribution to the state budget through various taxes amounted to EUR 272 million in 2011, up by EUR 2 million compared with 20109, according to data from the association.

28 Мар. 2012



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories