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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Romanian beer market stabilized in 2011

After decreasing for two consecutive years, the Romanian beer market stabilized in 2011 at 17 million hl, the same level as a year before, according to the Brewers of Romania Association. Total sales amounted to EUR 1.7 billion, a similar value to the one reported in 2010.

Beer sales are expected to register a similar level in 2012 also, said Constantin Bratu, general director of the Brewers of Romania Association, stressing that it all depends of the consumers’ purchasing power. “The record level reported in 2008 (e.n. 20.2 million hl) is not something that will see again anytime soon, but we can hope that 2012 will be in line with last year’s figures,” he added.

The consumer’s preferences as regards beer packaging registered small fluctuations last year: PET – 51.3 percent (up 2 percent y-o-y), bottle – 30.2 percent (down 1.5 percent y-o-y), can 14.8 percent (down 1.2 percent y-o-y) and drought 3.7 percent (up 0.7 percent y-o-y). Imports inched up to 0.27 million hl last year.

The members of the Brewers of Romania Association are Bergenbier, Heineken Romania, Romaqua Group, United Romanian Breweries, Ursus Breweries and starting last year Clinica de Bere, a micro-brewery from Timisoara, has joined the association. Brewers of Romania also includes Soufflet Malt Romania and the Association of Hops Producers from Romania.

The members’ contribution to the state budget through various taxes amounted to EUR 272 million in 2011, up by EUR 2 million compared with 20109, according to data from the association.

28 Мар. 2012

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