Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
drinktec is now an important information platform for decision-makers in the dairy industry
Dairy companies also need to invest in leading-edge cost-cutting technologies if they want to succeed in the flourishing milk and milk products market. At drinktec 2013 dairies and liquid food producers can gain an overview of the latest developments and innovations in this sector. Even at the last drinktec in September 2009 over one-fifth of all the visitors came from the liquid milk product sector. This means that the world’s leading trade fair for beverage and liquid food technology is now popular with the dairy sector. As further proof of this, the major associations in the sector are holding their delegates’ meetings at drinktec.
The future for milk lies in Asia and South America
Worldwide, the consumption of milk and milk products is rising. China is an excellent example of this. The world’s most populous nation is progressively becoming increasingly accustomed to milk. The annual increase in the dairy industry here is 10 to 15 percent. It is considered certain that demand will continue to grow in the future, not least because of the Chinese government’s massive support for milk consumption. Euromonitor’s forecasts for the future reinforce this positive picture for the dairy industry, stating that worldwide milk output will rise from the present 126 billion liters to around 137 billion by 2015. Asia and the Pacific Rim will be in the vanguard here with the highest growth rates. Euromonitor says that the volume here will increase from today’s 31 billion liters to 37 billion liters, whereas consumption in Europe and North America will stagnate at a high level. A report by Tetra Pak confirms these trends. Growing prosperity in regions such as Asia and Latin America will send demand for liquid milk products soaring. The study forecasts a 30 percent growth in worldwide consumption by 2020.
Blurring market boundaries
More than almost any other foodstuff, milk affords plenty of scope for creating new products through targeted processing. This makes drinktec 2013 a must for process technology suppliers, technical managers of dairies and bottlers of milk-based beverages who want information about the enormous diversity of processing options for milk products.
The GEA Westfalia Separator Group is one of the many exhibitors offering process technology for milk processing at drinktec 2013. For Christian Frahm, Director of Business Line Dairy Technology at GEA, drinktec is also an essential venue for visitors. "The trade fair is important to us for two reasons. Firstly, boundaries between the markets are becoming increasingly blurred, with the creation of fusion products of milk and fruit juices or soft drinks and vice versa. Secondly, liquid milk products like yoghurt drinks and fresh milk are much more important in the up-and-coming dairy markets of China and the whole of Asia than, say, in Europe and America, where solid dairy products like cheese are dominant. We think that drinktec 2013’s additional focus on milk products and liquid food makes it an attractive venue for visitors from Asian countries."
Milk – an exciting product for process technology
With fresh milk, for example, consumers want the product to last longer and at the same time preserve its full flavor and vitamin and nutrient content. But a longer shelf-life is just as beneficial to producers and the trade – itґs a win-win situation. There are various processing options on the market for producing longer-lasting fresh ESL (Extended Shelf Life) milk: steam injection, indirect heating with tubular heat exchangers, modified pasteurization, microfiltration, deep-bed filtration and double microbial decontamination with separators. Some of these technologies were introduced at drinktec 2009 and many milk producers have since used them successfully. drinktec 2013 will show refinements to these methods, so that specific solutions can be found for every need.
The industrial adjustment of the milk fat or cream fat content to the desired level is also of central importance to dairies. As with microbial decontamination, a mixture of proteins and other components results. For this valuable raw substance, process technologists have developed methods which explicitly include protein extraction. drinktec 2013 will show how this functions. Besides this, there is much development currently in the homogenization field. The efficiency of homogenization is improving appreciably, permitting higher viscosities, which is a great advantage in the manufacture of yoghurt, for instance. Dairy technologists can also expect innovations in drying technology.
Hygiene: ‘easy to clean’
Dairies have set their sights on energy-saving options, mainly for cost reasons. A possible route is the use of high-temperature heat pumps in cooling plants in the dairy industry. Developments for increasing energy efficiency still further are under way, in the drives for centrifuges for microbial decontamination or skimming of milk and whey. Hygiene is another important watchword in the dairy business. According to Knuth Lorenzen, the President of the European Hygienic Engineering & Design Group (EHEDG), consistent use of all the suggestions from Hygienic Design can considerably reduce CIP times. The motto is ‘easy to clean’, because shorter cleaning times greatly increase the availability of the plant. In all these areas, drinktec 2013 offers visitors from the dairy industry many exciting state-of-the-art technical innovations. Here, besides offering information about the latest technologies for manufacture, filling and packing, drinktec also has raw materials and logistical solutions on show. Rounding off the portfolio are the topics of beverage marketing and packaging design, which are also important for the dairy industry.
drinktec: Friday is milk day
On Friday September 20, 2013 at drinktec 2013 attention focuses on milk. At the trade fair forum in Hall A2 dairy technologists, beverage manufacturers, engineering offices and even marketing specialists can gain information about milk-related topics – there will be something for everybody. The Weihenstephan Technical University offers milk-related tours of the trade fair which are specifically designed for trainees and students.
Major associations in the sector are also using drinktec as a forum and inviting their members to Munich. The Central Association of German Dairy Business Owners (ZDM - Zentralverband Deutscher Milchwirtschaftler) will hold an Association Day on Friday, consisting of one meeting for the board and another for the delegates. In the afternoon the ZDM is planning a festival event to honor the year’s top performers, trainees and students. Alongside the ZDM, the ‘Association Europйenne des Diplфmйs de l`Industrie Laitiиre’ (AEDIL) has selected drinktec as the venue for its delegates’ meeting. The members of ZDM and AEDIL will be making use of drinktec 2013 in a number of ways, including as a platform for gathering information on the coming together of the different segments. ZDB Managing Director, Torsten Sach, comments: "Those trained in the milk industry are particularly prevalent right across the entire food industry. For this reason all the technologies that are applied in the beverage and liquid food sector and on show at drinktec are not only of interest to our members, but an essential part of their knowledge. Added to this of course, are all the many contacts across the industry."
Both ZDM and AEDIL will also support drinktec with visitor marketing.
Further information: www.drinktec.com
Click here for photos of drinktec.
drinktec is the world’s leading trade fair for the beverage and liquid food industry. It is the most important trade fair for the sector. Manufacturers and suppliers from all over the world – global companies and SMEs alike – meet up here with all sizes of producers and retailers of beverages and liquid food products. Within the sector drinktec is regarded as the number one platform for launching new products on the world market. At this event manufacturers present the latest technology for processing, filling, packaging and marketing of beverages of all kinds, and for liquid food – also encompassing raw materials and logistics solutions. The themes of beverages marketing and packaging design round off the portfolio.
drinktec 2013, which takes place at the Messe Mьnchen exhibition centre in Munich, from September 16 to 20, 2013, is expected to attract around 1,500 exhibitors from over 70 countries and approximately 60,000 visitors from more than 170 countries.
9 Июл. 2012