The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
N?rnbergMesse: Bahne Beckmann is the new Director of Guest Events
- Learnt the events business at major congress hotels
- Guest Events are an important part of N?rnbergMesse's portfolio
What the customer wants
The most important guest event customers include Spielwarenmesse eG with the Spielwarenmesse International Toy Fair N?rnberg; AFAG with the events Consumenta, iENA, Freizeit and HOGA; Mesago with SPS IPC Drives and PCIM; the Gesellschaft f?r Handwerksmessen (GHM) with IFH/Intherm as well as numerous congress organisers. "For these events, N?rnbergMesse takes on the role of a lessor and qualified service provider for the organisers, who are of course, customers and guests", says Jan Gerrit Ebener, Member of the Management Board. "Bahne Beckmann is familiar with this and I am certain that with him we will continue to be excellently prepared to meet the interests of the customers".
After numerous positions in hotels belonging to prestigious chains, Bahne Beckmann, a Hotel Management and Catering graduate, was most recently employed as Director of Convention Sales at the Sheraton Frankfurt Airport Hotel & Conference Center. The hotel is one of the largest congress hotels in Europe. "I'm looking forward to bringing new event-business experience to a major international exhibition business like N?rnbergMesse", says Beckmann.
From north to south
Bahne Beckmann was born in Frankfurt, something which is not obvious when you take his first name into consideration. For Beckmann, home is in the far north of Germany, near Flensburg, where his family originally comes from. Beckmann has only recently got an idea of Nuremberg's size and economic significance – and he is impressed.
Beckmann is also impressed with the scale and architecture of the Exhibition and Congress Centre Nuremberg. "From my office I can see right into the new central entrance and congress area. That means I get to experience the events that take place there virtually first hand. I am very much looking forward to experiencing the events that will soon be part of my area of responsibility".
About the N?rnbergMesse Group
N?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide. Every year, around 30,000 exhibitors (international share: 37 %) and up to 1.4 million visitors (international share of trade visitors: 21 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy. The group also has a network of 46 representatives operating in 97 countries.
23 Авг. 2012