Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
N?rnbergMesse: Thorsten B?hm is the new Director of the N?rnbergConvention Center
- Expert: Learnt the events business from scratch
- Permanent: Part of the Convention Center Team for twelve years
- Magnificent: N?rnbergConvention Center among Europe's leaders
Thorsten B?hm (38) knows the event business at the N?rnbergConvention Center like nobody else. He has, after all, been a member of the team for twelve years. As a Senior Advisor he was previously responsible for events such as ConSozial, the largest congress and exhibition for the social market in the German-speaking world, or Kommunale, the leading German exhibition and congress for municipal requirements. Thorsten B?hm, an Event Management and Business Administration graduate, worked closely with Friedhelm Lenz, who managed the N?rnbergMesse congress division for over 27 years.
"With Thorsten B?hm we have managed to obtain someone with knowledge of the congress business and who represents what makes the N?rnbergConvention Center special; namely orientation towards customer requirements and the professional expertise of a leading European and German convention centre", says Jan Gerrit Ebener, Member of the N?rnbergMesse Management Board. "Thorsten B?hm therefore represents continuity, which, with regard to high satisfaction, can only be beneficial to the customers".
The N?rnbergConvention Center comprises the NCC West, NCC Mitte and NCC Ost convention centres and provides space for over 14,000 people. The decentralised location of the centre ensures that the exhibition halls are always directly connected and can therefore be used together with the centres. "The convention centres can be used both on their own and in connection with the halls. Event ensembles that are independent of one another can thus take place according to event and customer requirements", says Thorsten B?hm, describing the advantages of the N?rnbergConvention Center.
Events with over 1,000 participants
Major prestigious congresses take place at the N?rnbergConvention Center, for example the International Congress of Hearing Aid Acousticians (Internationaler H?rger?teakustiker-Kongress), the International Congress of German Ophthalmic Surgeons (Internationaler Kongress der deutschen Ophthalmochirurgen) and the DOAG Conference & Exhibition. These congresses often take place with accompanying exhibitions and congress trade fairs (ConSozial and Kommunale) as well as corporate events. It is particularly suitable for events with over 1,000 participants.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide. Every year, around 30,000 exhibitors (international share: 37 %) and up to 1.4 million visitors (international share of trade visitors: 21 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil and Italy. The group also has a network of 46 representatives operating in 97 countries.
23 Авг. 2012