The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Maui Introduces Director of Brewer Operations
Darren Moser, former Brewer and Production Manager for Trumer Brauerei in Berkeley, California, joined MBC in August. Darren tells us “I was raised in Stroudsburg, Pennsylvania and completed my B.S. in Natural History from Juniata College in Huntingdon, Pennsylvania in 2004. I was fortunate to I have the support of my advisors at Juniata to pursue Brewing Science as a independent study. In 2005, I moved to California and completed the Master Brewers Certification Program at the University of California, Davis Extension. As a Brewer I am committed to consistent, creative and quality craft beer of all styles. I am also an active member of the Master Brewers Association of the Americas.” In his spare time, Darren enjoys hiking, camping, canoeing, and of course sampling great brews! He feels fortunate to be one of the “lucky ones” who has been able to build a career out of passion. “I am excited to be a part of an award winning, growing, and ambitious craft brewing team located in one of the most beautiful places in the world. Maui Brewing Co. is a truly unique business dedicated to providing our patrons with innovative and quality beers and I am grateful for the opportunity to be a part of it,” says Darren.
Kaiao Archer, a native Hawaiian, joined MBC in September. Kaiao recalls, “I spent many years growing up here in Hawai’i, but also in Saudi Arabia, where my father was a science teacher. One driving factor that led me into brewing was the memory of my father fermenting his own wine in our garage while growing up in the Middle East. I started brewing professionally in 2004, and have brewed throughout the State of Hawai’i, as well as in California.” Maui Brewing Co. is as excited to welcome Kaiao to the team as he is to be joining the ‘ohana. He tells us that he has always found the creativity behind MBC beers to be inspiring, and the company’s commitment to supporting local businesses truly admirable. He says with excitement, “I’m looking forward to many brews to come!”
Maui Brewing Co. is a truly Hawaiian brewery, and proud to make 100% of their beer, canned and draft, in Hawaii. Recognized as Hawaii’s #1 craft beer since 2005, the company has a strong commitment to the local economy and the environment. MBC beers are packaged with the most eco-friendly materials. Cans are manufactured on Oahu and designed by local Maui artists. They have the added bonus of better protecting the beer from both light and oxygen damage which can compromise the taste. Plastic rings are dangerous to marine life and therefore, a unique, recyclable plastic carrying device is used to hold the cans. The spent grain from beer production is donated to local ranchers for cattle feed and composting. MBC is also very active in several local Hawaiian charities. Founder Garrett Marrero and his wife, Melanie, operate a 7-barrel brewpub at the Kahana location as well as a 25-barrel production brewery and canning facility in Lahaina. Maui Brewing Co. is a truly local beer as 100% of their products are made in Hawaii.
13 Ноя. 2012