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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

US. Miller Lite to Celebrate «Beersgiving»

More than half of Americans gather with friends on the night before Thanksgiving, so Miller Lite is going to sponsor $50,000 of those celebrations this Beersgiving. Legal drinking-age consumers can head to the Miller Lite Facebook page at 1 p.m. Eastern Time, Tuesday, November 13, 2012, to receive one of 2,000 $25 gift cards so they can enjoy a Beersgiving Miller Time with their friends.

The concept of Beersgiving is founded upon the spirit of reconnecting with friends, which is how 80 million Americans age 21 and older spend the night before Thanksgiving, according to a survey conducted by Kelton Research* on behalf of Miller Lite. Close to half of consumers surveyed say they look forward to Beersgiving because it is a great night to catch up with people they don’t see as often as they’d like, and the most popular beverage of choice is beer, with one-third of drinkers toasting their friendships over a brew that night.

“Thanksgiving Eve has long been a night when friends reconnect over a beer, so we want to say thanks by sponsoring their Beersgiving celebrations,” said Ryan Reis, Miller Lite senior director of marketing. “Whether it’s the group of friends you grew up with or a buddy, who now lives across the country, getting together, having a beer or two and sharing memories while creating new ones, is what Miller Time is all about.”

The $25 gift cards will be given to the first 2,000 eligible entrants, who will receive their Miller Lite Beersgiving gift card by mail. Entrants must be a U.S. resident 21 and older. Offer not valid in California or Texas. For additional information on Miller Lite and Beersgiving 2012, visit Facebook.com/MillerLite.

Additional results from the Kelton Research survey on Beersgiving for Miller Lite include:
• Over half (57 percent) of men ages 21-34 often spend Thanksgiving Eve with friends.
• More people in the 21-34 age group than those 35 and older (52 percent vs. 27 percent) have made spending this night with friends a habit.
• More than two in three (68 percent) men ages 21-34 have spent time with friends on Thanksgiving Eve.
• Close to two-thirds (65 percent) of beer drinkers say they’ve celebrated with friends the night before Thanksgiving, versus 43 percent of those who don’t drink beer.
• Nearly a quarter (24 percent) of men 21-34 enjoy Thanksgiving Eve more than Thanksgiving Day.
• Nearly four in 10 Americans would rather have a beer than a slice of pie on Thanksgiving Eve.

*Kelton Research’s Miller Lite Beersgiving survey was conducted October 11-18, 2012, among 1,056 nationally representative Americans ages 21 and older, using an email invitation and an online survey.

13 Ноя. 2012

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