The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Miller Lite to Celebrate «Beersgiving»
The concept of Beersgiving is founded upon the spirit of reconnecting with friends, which is how 80 million Americans age 21 and older spend the night before Thanksgiving, according to a survey conducted by Kelton Research* on behalf of Miller Lite. Close to half of consumers surveyed say they look forward to Beersgiving because it is a great night to catch up with people they don’t see as often as they’d like, and the most popular beverage of choice is beer, with one-third of drinkers toasting their friendships over a brew that night.
“Thanksgiving Eve has long been a night when friends reconnect over a beer, so we want to say thanks by sponsoring their Beersgiving celebrations,” said Ryan Reis, Miller Lite senior director of marketing. “Whether it’s the group of friends you grew up with or a buddy, who now lives across the country, getting together, having a beer or two and sharing memories while creating new ones, is what Miller Time is all about.”
The $25 gift cards will be given to the first 2,000 eligible entrants, who will receive their Miller Lite Beersgiving gift card by mail. Entrants must be a U.S. resident 21 and older. Offer not valid in California or Texas. For additional information on Miller Lite and Beersgiving 2012, visit Facebook.com/MillerLite.
Additional results from the Kelton Research survey on Beersgiving for Miller Lite include:
• Over half (57 percent) of men ages 21-34 often spend Thanksgiving Eve with friends.
• More people in the 21-34 age group than those 35 and older (52 percent vs. 27 percent) have made spending this night with friends a habit.
• More than two in three (68 percent) men ages 21-34 have spent time with friends on Thanksgiving Eve.
• Close to two-thirds (65 percent) of beer drinkers say they’ve celebrated with friends the night before Thanksgiving, versus 43 percent of those who don’t drink beer.
• Nearly a quarter (24 percent) of men 21-34 enjoy Thanksgiving Eve more than Thanksgiving Day.
• Nearly four in 10 Americans would rather have a beer than a slice of pie on Thanksgiving Eve.
*Kelton Research’s Miller Lite Beersgiving survey was conducted October 11-18, 2012, among 1,056 nationally representative Americans ages 21 and older, using an email invitation and an online survey.
13 Ноя. 2012