Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
US. Breweries pour millions into MT economy
According to a recent study conducted by UM’s Bureau of Business and Economic Research, Montana’s craft brewing industry is rapidly growing and continues to have a substantial impact on the state’s economy.
Researchers found Montana breweries, combined, produced roughly 103,000 barrels of beer in 2011, selling for a total of $26.1 million. They paid their employees $6.4 million and totaled $18.8 million in expenditures, almost half of which was spent on Montana goods and services.
Researcher Colin Sorenson said his economic model estimated the industry has created 434 jobs in Montana, while contributing $48.4 million in private sector sales. The industry also produced $1.5 million in government revenues.
In addition to dollars already brought in, Sorenson said craft brewing could have an even bigger impact in future years because its growth rate dwarfs that of other industries.
From 2010 to 2011, the number of Montana jobs increased one percent, while the manufacturing sector grew three percent. But employment in the breweries, which is a small subsector of manufacturing, increased 39 percent during the same time frame.
“I knew the industry was growing, but I was surprised to see just how fast it was growing between 2010 and 2011,” Sorenson said. “Clearly that’s not a trend that we would expect to continue for a long time, but it shows the current rate of growth is much faster than the manufacturing sector or the state in general.”
While the industry’s growth rate may be surprising, Montana’s love affair with craft beer is no secret.
The Brewers Association announced earlier this year, Montana ranks second in the nation in breweries per capita, with one for every 30,919 citizens, only Vermont ranks higher. With Montana’s 38 operational breweries — up from 33 in 2011 — the Treasure State may take the top spot in next year’s survey.
According to the Sorenson’s research, Missoula is certainly doing its part to make Montana the craft brewing capital of the United States. Some of the state’s biggest and most established breweries reside in Missoula, including Big Sky Brewery — the state’s top producer — and Kettlehouse Brewing Co., which is almost too popular for its own good.
The producers of Montana favorites such as Cold Smoke, Double Haul and Eddy Out, Kettlehouse had to pull out of several markets to stay below the state’s 10,000 barrel limit for breweries wishing to sell on-site.
Neal Leathers, the president and cofounder of Big Sky Brewery, said the law was put in place in the 1990s, when local breweries had no intention of selling on-site. He said Big Sky was already producing more than 10,000 barrels when the law was passed, but as business around the state continues to boom, brewery owners may approach the state Legislature about changing the cap.
“We’d love to be able to sell pints at our place, and it’s annoying that when people come to Montana to visit the breweries they can drink on-premise at every brewery except ours,” Leathers said. “We’re still fine without it, but it would be nice if that got changed at some point.”
The owners can certainly make a strong case, as the four Missoula breweries — Big Sky, Kettlehouse, Bayern and Draught Works — accounted for $15.1 million in sales in 2011. Since Draught Works just opened its doors in October of last year, that number is on pace to increase substantially in 2012.
The Missoula breweries also employed 109 people last year, and as the nation climbs out of recession, Sorenson said Montana’s craft brewing industry provides hope during grim economic times.
“It’s a real encouraging sign to see an industry doing this well in an economy that’s slowly recovering,” he said.
Sorenson pointed out the industry’s success could be attributed to Montanans’ willingness to support local businesses or a larger cultural phenomenon surrounding craft beer. Or as Tony Herbert, executive director of the Montana Brewers Association, said, perhaps its success can be attributed to something much simpler.
“Montana brewers just make great beer,” Herbert said. “I mean, we are part of the pedigree of great brewers and breweries in our nation. People look forward to the next time they can have a Montana beer in their hands.”
16 Ноя. 2012