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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Ghana. Accra Brewery Limited Appoints New Marketing and Supply Chain Directors

Mr. Michael Adrian Norton Olsen and Mr. Richard Edzeame have been appointed the new Marketing and Supply Chain Directors of Accra Brewery Limited respectively, effective 1st November 2012. Mr. Olsen replaces Mr. Philip Norley, who has since left the company, whiles Mr. Edzeame is to take over from Mr. Tony Medway, who departs at the end of the year.

Mr. Olsen has a firmly established marketing background in SABMiller, the parent company of Accra Brewery Limited, where he has been working for the past thirty six (36) years in various roles in several locations.

His portfolio of recent roles includes Category Marketing Manager, Africa; Marketing Director at Nile Breweries Ltd, Uganda; Marketing Director of Tanzania Breweries Ltd, Tanzania; District Manager (Kei Region) South African Breweries, East London; and Operations Manager (Western Cape) South African Breweries, Cape Town.

Richard Edzeame is also not new to Accra Brewery Limited. He has previously spent fourteen (14) years of dedicated service to the company with four (4) years as Technical Director. Having briefly left the company in 2011, his return marks an addition of outstanding experience to the Supply Chain Department.

Commenting on his new appointment, Mr. Edzeame said, “I’m indeed delighted to be back home. Having spent fourteen (14) exciting years here, it wasn’t a hard decision to return. The business has improved tremendously over the past two (2) years and I am very keen to be a part of this”.

Sharing similar sentiments, Mr. Olsen also said, “I am delighted that I am joining Team ABL. I have watched with admiration the growth and success of the business, and look forward to working with everyone as we take this company to new levels of achievement and recognition”.

Stating his thoughts on the two new appointments, Managing Director of Accra Brewery Limited, Gregory Metcalf, said, “We are indeed happy to have Mike and Richard joining our team. Their wealth of experience will undoubtedly be of immense value to the company as we work together to attain growth and success”.

Notes to editors:

About Accra Brewery Limited (A subsidiary of SABMiller plc)

Accra Brewery Limited (ABL), originally known as Overseas Breweries Limited, was established in 1931, becoming the first brewery in the then Gold Coast. In 1975, the locally registered Accra Brewery Limited acquired Overseas Breweries assets.

Today, Accra Brewery Limited is a public company engaged in the manufacture, marketing and distribution of beer, sparkling soft drinks and non-alcoholic malt beverages. Its flagship brand is the iconic Club Premium Lager, which has been a part of every single milestone in Ghana’s history since 1931. ABL’s other brands are Club Gold Export Lager, Castle Milk Stout, Stone Strong Lager, Chairman Malt Liquor, Club Shandy, Redd’s Fruit Fusion, Peroni Nastro Azzurro, Chibuku Shake Shake, Castle Milk Malt, Club Cola, Club Muscatella, Club Orange, Club Soda and Club Quinine Tonic.

As a subsidiary of SABMiller plc, ABL understands that its profitability depends on healthy communities, growing economies and the responsible use of scarce natural resources. These issues are therefore integrated into the business through SABMiller’s 10 sustainable development priorities.

ABL’s mission is to own and nurture local and international brands that are the first choice of consumers and customers in Ghana.

18 Ноя. 2012

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