Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Ghana. Accra Brewery Limited Appoints New Marketing and Supply Chain Directors
Mr. Olsen has a firmly established marketing background in SABMiller, the parent company of Accra Brewery Limited, where he has been working for the past thirty six (36) years in various roles in several locations.
His portfolio of recent roles includes Category Marketing Manager, Africa; Marketing Director at Nile Breweries Ltd, Uganda; Marketing Director of Tanzania Breweries Ltd, Tanzania; District Manager (Kei Region) South African Breweries, East London; and Operations Manager (Western Cape) South African Breweries, Cape Town.
Richard Edzeame is also not new to Accra Brewery Limited. He has previously spent fourteen (14) years of dedicated service to the company with four (4) years as Technical Director. Having briefly left the company in 2011, his return marks an addition of outstanding experience to the Supply Chain Department.
Commenting on his new appointment, Mr. Edzeame said, “I’m indeed delighted to be back home. Having spent fourteen (14) exciting years here, it wasn’t a hard decision to return. The business has improved tremendously over the past two (2) years and I am very keen to be a part of this”.
Sharing similar sentiments, Mr. Olsen also said, “I am delighted that I am joining Team ABL. I have watched with admiration the growth and success of the business, and look forward to working with everyone as we take this company to new levels of achievement and recognition”.
Stating his thoughts on the two new appointments, Managing Director of Accra Brewery Limited, Gregory Metcalf, said, “We are indeed happy to have Mike and Richard joining our team. Their wealth of experience will undoubtedly be of immense value to the company as we work together to attain growth and success”.
Notes to editors:
About Accra Brewery Limited (A subsidiary of SABMiller plc)
Accra Brewery Limited (ABL), originally known as Overseas Breweries Limited, was established in 1931, becoming the first brewery in the then Gold Coast. In 1975, the locally registered Accra Brewery Limited acquired Overseas Breweries assets.
Today, Accra Brewery Limited is a public company engaged in the manufacture, marketing and distribution of beer, sparkling soft drinks and non-alcoholic malt beverages. Its flagship brand is the iconic Club Premium Lager, which has been a part of every single milestone in Ghana’s history since 1931. ABL’s other brands are Club Gold Export Lager, Castle Milk Stout, Stone Strong Lager, Chairman Malt Liquor, Club Shandy, Redd’s Fruit Fusion, Peroni Nastro Azzurro, Chibuku Shake Shake, Castle Milk Malt, Club Cola, Club Muscatella, Club Orange, Club Soda and Club Quinine Tonic.
As a subsidiary of SABMiller plc, ABL understands that its profitability depends on healthy communities, growing economies and the responsible use of scarce natural resources. These issues are therefore integrated into the business through SABMiller’s 10 sustainable development priorities.
ABL’s mission is to own and nurture local and international brands that are the first choice of consumers and customers in Ghana.
18 Ноя. 2012