Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Brewers’ sponsorship helps drive economy — football chief
Sport is an economic driver in Europe and sponsorship an important source of revenue, Emanuel Macedo de Medeiros, the European Professional Football Leagues' CEO, said at The Brewers of Europe’s annual gala in Brussels on Thursday (22 November). “If the Eurozone crisis is to be resolved and vital sectors, such as sport and brewing, are to remain competitive and economically viable, then we need to be able to operate in a sustainable business environment,” he said.
The gala event, which also saw The Brewers of Europe appoint a new president, heard that Europe's brewers spend EUR1bn (US$1.3bn) each year on sports sponsorship. About two-thirds go to community-based events compared to about 12% spent on major events, the organisation said.
Earlier this year, Ireland said that it is considering a ban on alcohol brands sponsoring sport, a move that Diageo CEO Paul Walsh last month branded "ridiculous".
Brigid Simmonds, the British Beer & Pub Association's chief executive, said sponsorship was vital to sport's grassroots. “Beer sponsorships provide a lifeline for community events including sports activities, many of which would simply not happen without the support of local brewers and pubs,” she said.
This year saw a number of high-profile beer and sport partnerships, including the European Football Championships, sponsored by Carlsberg, and the London Olympics, with Heineken a lead sponsor.
27 Ноя. 2012