Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Criticism of S.Korean beer
South Korean beer companies denied the allegations, with one saying, “Most (South) Korean beers contain more than 70 percent malt, and some including Hite Max of Hite and OB Golden Lager of OB contain 100 percent malt. Rice and corn are not cheaper than malt, and these grains are used in the mixture to generate a mild taste.” Hoegaarden, a premium Belgian beer that requires a highly sophisticated brewing technique, is produced through an original equipment manufacturing arrangement at a South Korean plant owned by OB Brewery. Other than Belgium, Hoegaarden is produced in South Korea and Russia only, which demonstrates how advanced South Korea’s beer production technology is. Hite and OB Brewery say differences in flavor between imported and Korean beers are due to consumer preference. Angry at the article, the two companies plan to complain about it via a letter to the editor of The Economist.
Beer has three main types: lager, ale and bitter. The South Korean market is dominated by lager, which is fermented at low temperatures and offers a mild and crisp taste. Europeans prefer ale, which is fermented at room temperature and has higher alcohol content and a bitter taste. Bitter is black beer, which is brewed by frying barley sprouts into a dark color. In the past, Korean breweries had introduced a number of beer types, including ale and bitter, but the market share of non-lager beers remained small. Korea also exports a large volume of beer, with its main market being Southeast Asia, where the weather is hot and humid. The U.S., which has a large ethnic Korean population, is another major importer of Korean beer.
Despite the angry reactions by the South Korean breweries, quite a few beer drinkers in South Korea complain about the taste of domestic beer. The Economist was also correct in that the oligopoly here is due to regulations that only grant a license to produce beer to a company with production capacity of 2.77 million liters or more. This standard was eased to 150,000 liters last year, and a wider variety of domestic beers have been introduced to South Korea. Yet they still have a small market share. The Economist report includes many pieces of misguided information, but the debate it incited will hopefully lead to richer-tasting beer made in South Korea.
29 Ноя. 2012