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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

UK: Marston’s bottled ale volumes up, but profits flat in FY

FY operating profits flat at GBP16.4m (US$26.3m)
Net sales up by 6.8% to GBP113.7m
Ale volumes up 2% year-on-year
Bottled ale volumes up 18%

Marston's Beer Company has reported flat full-year profits, but an increased focus on off-trade premium bottled ales boosted volumes.

Operating profits in the 12 months to the end of September crept up by 0.6% to GBP16.4m (US$26.3m), the Wolverhampton-based brewer and pub operator said today (29 November). Sales in the period rose by 6.8% to GBP113.7m.

Overall ale volumes were up by 2% on the prior year, with bottled ale volumes rising by 18%. Premium cask ale volumes saw a 3% lift. The company said it has maintained its “market-leading position” in these two categories, increasing market share in each by around 1%.

Marston's said its strategy of having “genuinely local ales” in the UK on-trade, and a focus on premium bottled ales in the off-trade, has seen it benefit from “increasing consumer demand for regional beers” - in particular, cask ale in pubs and “high quality premium brands in the off-trade”.

Overall UK beer sales have spiralled downwards in recent years, with brewers pointing to the Government's beer duty escalator, introduced in 2008, as a major factor. Latest British Beer & Pub Association figures released last month revealed that UK beer volumes fell 5.6% year-on-year in the three months to the end of September.

Marston's full-year group profits before tax rose by 9.2% to GBP87.8m, while sales increased by 5.5% to GBP719.7m.

CEO Ralph Findlay said: “These results demonstrate resilience despite the weak economy and very poor weather during the summer. All areas of the business achieved increased revenue and profit in the year, demonstrating the continuing appeal of good pubs and beers.”

Looking ahead, Findaly said: “The economy is likely to remain weak for the foreseeable future, but we have a clear, proven strategy, which is appropriate for current market conditions, and which is achieving growth.”

The group also announced chairman David Thompson intends to step down after 35 years with the company. He will remain in the role until a successor is found.

30 Ноя. 2012

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