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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

US: Goose Island brewer quitting to form new craft beer firm — report

Goose Island's core staff are continuing their exodus with the company set to loose one of its key brewers, according to reports.

John Laffler, “innovation brewer” at the Anheuser-Busch InBev-owned firm, is leaving Goose Island to team up with former Two Brothers employee Dave Bleitner to form Off Color Brewing, the Chicago Tribune reported on Tuesday. The new company will be based in Chicago and hopes to release its first beer in March, the report said.

Laffler's announcement follows news this month that Goose Island founder & CEO John Hall is stepping down from the brewer to help establish a craft beer advisory board at parent company A-B InBev. The Belgium-headquartered brewer acquired Goose Island for US$38.8m in March last year.

Tony Bowker, Goose's COO, is also leaving to sit on the advisory board. Greg Hall stepped down as brewmaster of Goose Island in May last year, two months after A-B InBev's takeover. Hall now helms cider maker Virtue Brands.

A study released earlier this week claimed craft beers are taking sales from premium and import beers in the US on-trade.

30 Ноя. 2012



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