The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
New Semi-Dark Beer From Radegast Is Bitter Just Right
Radegast Gloomy Bitter continues the tradition of the successful, limited edition Extra Bitter lager that the brewery has already brewed twice. ”The good taste and excellent bitterness are attributes that Radegast fans expect from their beer. The semi-dark lager fulfils these requirements to the fullest; moreover, it is has a pleasant malt taste and rich amber colour. Gloomy Bitter is definitely one of the bitterest semi-dark beers in our country,” said Ivo Ka??k, manager of Radegast brewery.
Radegast Gloomy Bitter is being introduced to the market by the brewery as a seasonal product. Pub keepers will have it on draught across the entire Moravia region. The list of participating pubs is available at www.radegast.cz. The bottled beer will also be available in stores.
The semi-dark lager will be launched in a nontraditional way at several places in Moravia. In selected pubs, members of extra league teams from V?tkovice, T?inec, and Zl?n, and the premiere league team from Olomouc will serve the beer to fans for the first time. The first event will take place in Ostrava pub Assen on Wednesday, December 5th, at 6:00 pm, when Michal Barinka, Ond?ej Roman, and Roman Szturc will start draughting the beer.
Notes for editors:
- One of the most modern Czech breweries, Radegast has been producing beer since 1970.
- Radegast brewery has been a part of the Plze?sk? Prazdroj comp. since 1999.
- With total sales of nearly 9.9 million hectolitres during the calendar year of 2011 (including licensed production abroad) and with exports to more than 50 countries worldwide, Plze?sk? Prazdroj Inc. is the preeminent beer producer in the region and the biggest exporter of Czech beer.
- Plze?sk? Prazdroj Inc. is a member of SABMiller plc. group. Pilsner Urquell is the international flagship brand of the SABMiller brand portfolio
- SABMiller plc. is one of the world’s biggest beer brewing companies with beer brewing activities or distribution in more than 60 countries across six continents. The SABMiller portfolio includes important international Brands such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro, and Pilsner Urquell, as well as almost 200 successful regional and national brands.
3 Дек. 2012