The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
UK: C&C Group aims to triple international business by 2016
Currently, international EBIT accounts for 7% of the company's profits, C&C revealed at an investors day in Shepton Mallet on Thursday (29 November). The group is in the process of acquiring Vermont Hard Cider Company and Irish drinks firm Gleeson, but the growth predictions exclude these yet-to-complete deals.
C&C told investors that it expects its international business to make up 15% of its business by full-year 2014 and 20% by full-year 2016. Its products are currently available in 43 countries.
Mark Boulos, C&C's FD, said: “The US is incredibly important to us and we are looking to achieve market leadership nationwide.”
He added that, as cider is gluten-free it “resonates quite well” in the US and is an extension of craft beer for “someone who is looking to try something new”.
Bret Williams, Vermont Hard Cider company's president, said the category is “on the brink of an explosion” in the US.
Meanwhile, in the UK cider market, the company flagged that competition has increased as 43 cider brands are now listed in the average supermarket, compared to 19 in 2005.
But, analysts at Nomura noted that C&C is “exploring ways to further reduce the UK cider cost base and reinvest behind the brands”. This includes a new advertising campaign, driving Magners Golden Draft distribution and exploiting the speciality brands such as Addlestones. Nomura's Ed Mundy said: “Magners is still the modern cider of choice.”
On Tennent's, Nomura suggested the lager brand's growth story is "not over" in the UK, as the company focusses on recruiting new consumers (18-24 year olds) and brand building.
Nomura also sounded a positive note on the Gleeson deal, noting it “should drive greater efficiencies in the company’s route to market in Ireland” and “strengthen the company’s competitive positioning in the market”.
4 Дек. 2012