The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
GGB launches cassava beer, Ruut Extra Premium
Being Ghana’s first cassava beer, Ruut Extra Premium Beer is brewed from the “very best local raw materials” sourced from around the country and is an authentic beer with a pleasant aroma and a distinctive refreshing taste.
It is the first of its kind ever to be produced in Ghana and it will begin a national rollout this December, first be seen in the Western, Central and Volta regions.
“Ruut Extra Beer is a well-balanced, premium beer that will offer Ghanaians the real taste of good quality refreshing beer at a reasonable retail price of GHs 1.60p”, a statement released Tuesday read.
The statement added that: “Guinness Ghana Breweries Limited, over the years has been working tirelessly behind the scenes to find the perfect recipe to produce a beer worthy of its Ghanaian roots. Available in a stylish 625ml bottle with a distinctive gold metallic label and has an ABV of 6%, Ruut Extra Premium Beer has been developed specifically to satisfy Ghanaian men looking for a premium local beer.”
The company believes that by producing this beer, it is demonstrating its commitment to local agriculture and providing a positive impact on the local economy and farmers, particularly in the more deprived areas of the country.
“Guinness Ghana Breweries has been investing in local raw material sourcing for more than a decade; working in partnership with local suppliers and farmers, the Ministry of Food and Agriculture, NGOs and researchers to help develop sustainable local raw material supplies, through improvement in productivity of farmers.”
Peter Ndegwa, Managing Director of GGBL said, ‘we are passionate about enriching the communities in which we operate and through our local raw material sourcing initiatives, we aim to improve the lives of Ghanaian farmers by supporting and investing in Agriculture; currently, we have impacted about 7000 farmers in the three Northern Regions in Ghana.
“With this resurgence of national pride, Ruut Extra Premium beer offers consumers the opportunity to express their pride and support for a product that is truly born from our soil,” he added.
Agnes Essah, Marketing Director also commented: ‘We are delighted to introduce this truly Ghanaian beer to the marketplace. For the first time ever we are able to offer a premium, high-quality beer, whose main ingredient is Cassava; a mainstay of Ghanaian agriculture, Ruut Extra Premium Beer is not only affordable, but also has a high quality refreshing taste.”
The beer will be available in West Central and Volta regions, with other parts of the country having access to it within the upcoming months.
Note: As we enter into the festive period, Guinness Ghana breweries Ltd would like to remind its cherished consumers to drink responsibly and offers these responsible drinking tips.
o Alcohol is Strictly for 18+
o Plan ahead – don’t drive after drinking
o Alternate your drinks with water to stay refreshed
o Eat before or whilst drinking
o Soft drink spacers between drinks can help pace an evening
o Avoid top-ups so you can keep track of your alcohol intake
5 Дек. 2012