Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Belgian lawmakers bitter over French beer tax
The Belgian Senate voted unanimously on 21 November on a resolution calling on their government to take a discrimination plea to the European Commission.
Belgian brewers currently export 32% of their beer to France, so the excise duty increase could hold serious consequences for employment in the industry, Liberal Senator Yuri Vastersavendts (Open VLD) said in a statement.
In the 1980s, the European courts quashed the decision by the United Kingtom to raise taxes on wine to favour domestic beer production. “The fiscal policy of a member state should not serve to consolidate the existing drinking habits to increase the advantage acquired by national industries”, the senator said.
Belgian Prime Minister Elio Di Rupo did not manage to convince the French president, Fran?ois Hollande, to backtrack on the proposal during a visit to Paris on 27 November, according to the Flemish news service Deredactie.be.
In France, the National Assembly has rejected an amendment aiming to reduce the excise tax on beer to 120%, from the previous proposal of 160%. On 3 December the French Parliament approved the bill, which is expected to take effect 1 January 2013, barring European intervention.
"The most remarkable aspect is the discriminatory, protectionist nature of this decision," said the Belgian Brewers' Federation. "By contrast, there is almost no excise on wine and no increase is planned."
While Belgians industry argues that the price of a beer in France will rise by 20%, French figures say the increase will only come to some 25 cents for a standard bottle.
The price of a beer in Britain could also rise, with English and Welsh ministers proposing a minimum price of ?0.45 (€0.56) for a unit of alcohol as part of a push to tackle problem drinking.
7 Дек. 2012