The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
US. Oskar Blues brewery opens in Brevard
The lively local craft beer scene really got hopping Wednesday with the opening of the new Oskar Blues East Coast expansion plant.
It’s the first of three big national craft breweries coming to Western North Carolina, and it joins almost 20 smaller breweries already open around the mountains, most of them in Asheville. Sierra Nevada will open its big local brewery in 2013 in Henderson County and New Belgium will arrive in Asheville in 2014.
“Six months ago, we decided to build a brewery, and here we are,” said Oskar Blues founder Dale Katechis. The company’s flagship brewery in Longmont, Colo., had reached capacity, he said. “Forty percent of our beer is sold on the East Coast. We didn’t look anywhere other than Brevard.”
Katechis has been a frequent visitor to Western North Carolina and Oskar Blues is a sponsor of the annual Mountain Song Festival in Brevard. “This is the only place I was willing to travel,” Katechis said.
The plant becomes the largest brewery in the Carolinas, with 56,000 barrels of beer scheduled for production next year. Previously, Highland Brewing of Asheville was the area’s biggest brewer with 30,000 barrels of beer made in 2012.
All six of Oskar Blues year-round beers will be made and canned in Brevard. The company was a pioneer in canning craft beer and does not bottle its products. Some specialty draft ales will be only available at the brewery tasting room, which opens today.
Since Oskar Blues announced that it was opening in Brevard, local sales have spiked, said Brian Eddington, general manager of Skyland Distributing, which places the company’s beers in stores, restaurants and bars.
“We’ve doubled our sales since that announcement,” Eddington said. “In Western North Carolina, the community supports local businesses.” Meanwhile, sales remain strong for Highland beers, also distributed by Skyland, Eddington said. “They are growing at double digits,” he said.
Highland founder Oscar Wong expects Oskar Blues, Sierra Nevada and New Belgium to be strong competitors.
“From a community point of view, I welcome them,” he said. “From a businessman’s point of view, I am fired up to compete.”
Local breweries “will have to up their game up a notch,’ said Asheville Brewing president Mike Rangel, who also cans his beers.
“We owe a debt of gratitude for being the first guys to go after the canned craft segment. That has trickled down here in a huge way.”
Opening day for the brewery didn’t go without one minor hiccup: A shuttle carrying media and local brewers to the Oskar Blues brewery in Brevard was stopped en route Wednesday morning by the N.C. Highway Patrol for questions about the vehicle’s license plates.
Trooper David Williams said he stopped the trolley because it carried a standard plate, rather than a “for-hire” tag. Since the passengers were not paying customers, no law was broken and the shuttle was quickly back on its way to Brevard.
13 Дек. 2012