Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
1,200 hl of 1st Brew Released from New K450bn Zambian
Zambian Breweries’ Plc. Managing Director, Mr. Anele Malumo, was joined over the weekend by members of staff from the Ndola Brewery to taste and officially release the first brew from the new plant in Ndola.
He said the brewery was fast becoming a reality, and it was certainly exciting times in the life of Zambian Breweries Plc. to finally be able to taste and offload the 1st brew from such a huge investment.
“We are all very excited with the fact that the brewery is finally coming alive and this is being evidenced today as we taste and officially offload into the market the very first brew from our one million hectolitre plant,” Malumo said.
Adding: “The first brew is here. We hope this will ease the supply challenges that we have experienced the last few weeks.”
Zambian Breweries Plc. has struggled in the recent past with insufficient capacity. Even when both its old Ndola Brewery and the Lusaka Brewery were operating at full capacity, the country’s largest brewer had been unable to meet the high consumer demand for alcoholic beverages, resulting in complaints from both consumers and retail customers. The company is now confident that with the new brewery coming online, it will be able to produce sufficient beverage quantities to meet the high demands of its customers.
Production is expected to commence at a low rate and gradually increase over the coming weeks to a rate of 10,000 hectolitres a week (approximately 400,000 hectolitres per annum) until the end of the year, when the company will stop production in the old Ndola Brewery.
Full production capacity is expected to be reached by April 2013, after the commissioning of a new packaging line, the installation of which will begin in January 2013.
20 Дек. 2012