The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Mozambique. Cheap beer made from cassava and sorghum launched in Africa
The era of home brew in Africa may be coming to an end. SABMiller, the world’s second-largest brewer, is wooing the continent’s illegal drinkers with dirt-cheap beer. In Mozambique, the brewer has released Impala, a beer made from cassava, the milky root used to make tapioca. At 70 cents a bottle, Impala is significantly cheaper than its malty cousins, priced at a dollar, making it affordable for the country’s rising middle class.
Zsuzsa Szilagyi, an alcohol analyst for Euromonitor International, says companies like SABMiller are looking for niche markets. “The African beer market is highly consolidated,” she says, so there’s a “big fight” for new markets.
SABMiller, founded in Johannesburg in the late 1800s, is battling with other beverage companies such as Heineken and Diageo for Africa’s growing population of beer drinkers. Impala was pitched as a healthy alternative to illegal alcohol made from sorghum—a starchy grain—and corn. (Methanol and battery acid have reportedly been included in the moonshine recipes.) The Mozambique government is giving the beer a break on taxes, seen as a way to give the economy a boost by employing farmers to produce raw cassava. One year after its 2011 launch, nine million bottles of the brew have been sold. In Uganda, the company has had tax breaks for years with Eagle beer, made from sorghum.
The beers have a different taste profile from Canadian brands. Take Chibuku, an opaque beer with the consistency of a milkshake. It’s made from sorghum and corn, and the ?avour ranges from sour to sweet, depending on the region. Packaged in cheerful white, blue and red one-litre cartons, the beer ferments in the store, going from 0.5 per cent alcohol to four per cent over a period of five days, at which point it expires and must be tossed.
SABMiller is planning to use the Impala formula in Zimbabwe, Tanzania and Zambia. “We hope to extend the use of cassava as a brewing ingredient beyond Mozambique,” says Andy Wales, SABMiller’s vice-president of sustainable development. There are other unconventional beer crops being considered too, he says, but can’t “disclose specifics, for obvious reasons.”
20 Дек. 2012