Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Mozambique. Cheap beer made from cassava and sorghum launched in Africa
The era of home brew in Africa may be coming to an end. SABMiller, the world’s second-largest brewer, is wooing the continent’s illegal drinkers with dirt-cheap beer. In Mozambique, the brewer has released Impala, a beer made from cassava, the milky root used to make tapioca. At 70 cents a bottle, Impala is significantly cheaper than its malty cousins, priced at a dollar, making it affordable for the country’s rising middle class.
Zsuzsa Szilagyi, an alcohol analyst for Euromonitor International, says companies like SABMiller are looking for niche markets. “The African beer market is highly consolidated,” she says, so there’s a “big fight” for new markets.
SABMiller, founded in Johannesburg in the late 1800s, is battling with other beverage companies such as Heineken and Diageo for Africa’s growing population of beer drinkers. Impala was pitched as a healthy alternative to illegal alcohol made from sorghum—a starchy grain—and corn. (Methanol and battery acid have reportedly been included in the moonshine recipes.) The Mozambique government is giving the beer a break on taxes, seen as a way to give the economy a boost by employing farmers to produce raw cassava. One year after its 2011 launch, nine million bottles of the brew have been sold. In Uganda, the company has had tax breaks for years with Eagle beer, made from sorghum.
The beers have a different taste profile from Canadian brands. Take Chibuku, an opaque beer with the consistency of a milkshake. It’s made from sorghum and corn, and the ?avour ranges from sour to sweet, depending on the region. Packaged in cheerful white, blue and red one-litre cartons, the beer ferments in the store, going from 0.5 per cent alcohol to four per cent over a period of five days, at which point it expires and must be tossed.
SABMiller is planning to use the Impala formula in Zimbabwe, Tanzania and Zambia. “We hope to extend the use of cassava as a brewing ingredient beyond Mozambique,” says Andy Wales, SABMiller’s vice-president of sustainable development. There are other unconventional beer crops being considered too, he says, but can’t “disclose specifics, for obvious reasons.”
20 Дек. 2012