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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

UK. Christmas boosts Greene King’s sales

British pub and breweries group Greene King Plc reported a rise in sales for the 36 weeks to Jan. 6, buoyed by strong trading during the Christmas period.

Greene King, which operates the Hungry Horse, Old English Inns, Eating Inn and Loch Fyne Restaurants, said like-for-like retail sales increased 3.7 percent for the 36 weeks, boosted by a 4.1 percent rise in food sales.

The sales climbed 2.8 percent in the last six weeks, said the Suffolk-based company, which operates about 2,300 pubs, restaurants and hotels across England, Wales and Scotland.

It reported sales of 2.7 million pounds ($4.4 million) on Christmas day, up 6.8 percent from last year.

Pubs in the UK are benefiting from a rising demand for casual dining as price-conscious customers prefer to eat out at pubs rather than highly priced restaurants. Greene King said it does not expect conditions for the UK consumer to improve in 2013.

Smaller rival Restaurant Group Plc said last week that full-year turnover rose 9 percent and it expected profit to be slightly ahead of market forecasts.

Greene King's shares, which have risen about 33 percent in the past year, closed at 648.5 pence on the London Stock Exchange on Friday.

14 Янв. 2013



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