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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

South Australian manufacturer Coopers Brewery plans $20m expansion

STRONG sales of beer have motivated Coopers Brewery to undertake a $20 million capital expansion.

In the six months to December 31, 2012, beer sales jumped 13.6 per cent compared with the previous corresponding period.

Coopers managing director Tim Cooper said that stocks of Pale Ale were dangerously low during the festive season.

The brewery intends to double the size of its existing 250sq m Regency Park lager cellar, along with installing a second bottling line and two additional fermenters, to meet growing demand.

Dr Cooper said the new line would be dedicated to bottling Coopers' traditional products, including Pale Ale, Sparkling Ale, Mild Ale and Stout, at 1200 bottles a minute.

The company would also continue to produce Celebration Ale, launched in the company's 150th anniversary year, which has experienced sound sales.

The old line would then be used to bottle the lager range Coopers' has negotiated to produce through Sapporo and Carlsberg.

Dr Cooper said the production of those beers - after a deal was negotiated with Sapporo starting in September 2011 and with Carlsberg from July last year - accounted for nearly half of the company's increased beer sales.

"It is very gratifying, considering the whole beer market is going backwards and has been for the past three calendar years now, declining about 4 per cent each calendar year in Australia," he said.

In the 12 months to June 30, 2012, Coopers turnover rose 7.6 per cent to a record $186.3 million, while after-tax profit reached a record $27.2 million, up 18 per cent on 2010-2011.

Dr Cooper said the cellar extension and installing two additional fermenters, taking the total number at the brewery to 24, would cost about $3.5 million.

Negotiations have started with specialist equipment suppliers for the bottling line and contracts were expected to be signed early this year.

15 Янв. 2013

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