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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

South Australian manufacturer Coopers Brewery plans $20m expansion

STRONG sales of beer have motivated Coopers Brewery to undertake a $20 million capital expansion.

In the six months to December 31, 2012, beer sales jumped 13.6 per cent compared with the previous corresponding period.

Coopers managing director Tim Cooper said that stocks of Pale Ale were dangerously low during the festive season.

The brewery intends to double the size of its existing 250sq m Regency Park lager cellar, along with installing a second bottling line and two additional fermenters, to meet growing demand.

Dr Cooper said the new line would be dedicated to bottling Coopers' traditional products, including Pale Ale, Sparkling Ale, Mild Ale and Stout, at 1200 bottles a minute.

The company would also continue to produce Celebration Ale, launched in the company's 150th anniversary year, which has experienced sound sales.

The old line would then be used to bottle the lager range Coopers' has negotiated to produce through Sapporo and Carlsberg.

Dr Cooper said the production of those beers - after a deal was negotiated with Sapporo starting in September 2011 and with Carlsberg from July last year - accounted for nearly half of the company's increased beer sales.

"It is very gratifying, considering the whole beer market is going backwards and has been for the past three calendar years now, declining about 4 per cent each calendar year in Australia," he said.

In the 12 months to June 30, 2012, Coopers turnover rose 7.6 per cent to a record $186.3 million, while after-tax profit reached a record $27.2 million, up 18 per cent on 2010-2011.

Dr Cooper said the cellar extension and installing two additional fermenters, taking the total number at the brewery to 24, would cost about $3.5 million.

Negotiations have started with specialist equipment suppliers for the bottling line and contracts were expected to be signed early this year.

15 Янв. 2013

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