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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Deschutes Brewery Hires Former Anheuser-Busch Exec

Deschutes Brewery is tapping a former executive for the company that makes Budweiser. Kris Scholl will serve as Technical Director for the Bend brewery.

Scholl joins Deschutes after spending 16 years with Anheuser-Busch/Inbev. As director of global brewing and quality for Asia and Latin America, Scholl oversaw operations at 70 breweries.

Michael LaLonde, chief operating officer with Deschutes, believes Scholl's mix of experience and education, as well as his passion for craft beer, make him the right fit for the job.

"It's really hard to find that kind of combination," LaLonde says. "And as we continue to expand our operations, we really need somebody that can provide the vision on how we can continue to brew the best quality beer we can possibly brew and do it consistently."

LaLonde says in the next year the brewery is expected to complete the second phase of an expansion that will nearly double its brewing capacity. Deschutes beer is now sold in 20 states. The company just started doing business in the Chicago market about a week and a half ago.

18 Янв. 2013

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