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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Deschutes Brewery Hires Former Anheuser-Busch Exec

Deschutes Brewery is tapping a former executive for the company that makes Budweiser. Kris Scholl will serve as Technical Director for the Bend brewery.

Scholl joins Deschutes after spending 16 years with Anheuser-Busch/Inbev. As director of global brewing and quality for Asia and Latin America, Scholl oversaw operations at 70 breweries.

Michael LaLonde, chief operating officer with Deschutes, believes Scholl's mix of experience and education, as well as his passion for craft beer, make him the right fit for the job.

"It's really hard to find that kind of combination," LaLonde says. "And as we continue to expand our operations, we really need somebody that can provide the vision on how we can continue to brew the best quality beer we can possibly brew and do it consistently."

LaLonde says in the next year the brewery is expected to complete the second phase of an expansion that will nearly double its brewing capacity. Deschutes beer is now sold in 20 states. The company just started doing business in the Chicago market about a week and a half ago.

18 Янв. 2013



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