Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
DB Breweries embraces SAP technology
The web shop, which went live at the end of November 2011, will provide online ordering for trade customers and is expected to help DB better service customers.
The brewer is collaborating with Australia-based SAP solution and integration specialist, Oxygen Business Solutions, to launch new SAP solutions to improve business efficiency.
DB Breweries Knowledge Management team leader Mike Rawson said the brewery has recently upgraded its core SAP system and is now beginning a program of CRM work to further improve key customer service functions.
"As a result of the web shop going live we now have SAP CRM installed and we are ready to use it to address a number of key sales and marketing processes," Rawson added.
"All our DB beer products as well as associated merchandise - such as glasses, coasters and other branded items - will be available for ordering online at a time that suits the customer."
DB is also considering installing SAP CRM functionality to provide field representatives with a user friendly mobile sales application, improve contact centre operations and more easily manage trade promotions, according to Oxygen.
21 Янв. 2013