Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
drinktec 2013 showcases future-oriented final packaging and palletizing systems
The industry is facing a twin challenge: Consumers expect products which are not only packaged using minimum resources but which also protect the contents securely. Manufacturers are tackling this challenge on a range of fronts: they are reducing the amount of material used in packaging, they are opting for recycled and renewable materials, and they are bringing down their overall energy consumption. Sustainable manufacturing is about implementing appropriate measures at every stage in the production chain. The machinery and equipment for mastering these challenges will be on show at drinktec 2013.
Flexible concepts have the edge
"Cost-efficiency, flexibility and sustainability are the key benchmarks for future-oriented final-packaging and palletizing systems," says Dipl. Ing. Heiner Schaefer, Managing Director of Schaefer Fцrderanlagen- und Maschinenbau GmbH. "Reducing the material used on beverage containers and minimizing the secondary packaging presents a big challenge to the way beverage manufacturers work. Continuous three-shift operation with 8000 and more production hours per year, combined with extended maintenance intervals are the key features of the new machinery concepts. Packaging innovations at ever shorter intervals demand a great degree of flexibility in terms of machinery and plant. Off-line solutions are particularly popular for increasing the automation of packaging, sorting and mixing operations. Energy-optimized drive systems and plant concepts also make their contribution towards sustainability. At drinktec 2013 visitors and customers from all over the world will be seeing solutions on these trends and challenges."
Trend towards modules and monobloc systems
Many different types of final packaging can be produced with flexible machine concepts. Complex packaging lines enable multiple-stage packaging processes. PET containers, glass bottles or cans can be processed in multipacks. Or multipacks in folding cartons, returnable crates or wrap-around cartons. The trend in this is for modular application. Modular-design systems can be extended at will for other packaging types. The capacity can be increased at any time as required by adding on further modules. In parallel with this there is a clear trend towards monobloc systems in the beverage and liquid food industry. Here individual units are coordinated via controls, the packaging machine, the grouping device and the palletizer are connected in a monobloc system.
Shrink packaging and the alternatives
At drinktec 2013 the exhibitors will be showing how to reduce costs for packaging and material consumption. With the aid of modern technology energy and materials consumption on packaging machines can be reduced considerably. Decentralized servo technology operates more efficiently and dynamically than large drive systems. Acquisition costs are recouped during the lifecycle of the system through savings on energy consumption. In particular as regards the use of plastics in final packaging, there is plenty of scope for innovation. Savings can be made by reducing the thickness of plastic wrappings. This even goes as far as (almost) entirely dispensing with the final packaging. With PET containers shrink packaging has a market share of over 30 percent. The disadvantages are the use of fossil fuels and the relatively high energy consumption in the shrinking process. Now an entirely new packaging design for PET containers has emerged, in the form of strapping technology that uses no plastic wrapping whatsoever. Other alternatives to shrink wrapping are high-board trays of card or plastic form trays. It will be interesting to see what further developments emerge here in the run-up to drinktec 2013.
Palletizing: Safety and space-saving
The key functions of palletizing are on the one hand to place the pallets in as space-saving a way as possible, either manually, through robots or special loading machines, and on the other to secure the load, via anti-slip intermediate layers, wrapping in plastic or by strapping. Newly developed diagonal bottle formations are enable increased capacity utilization of the pallets. And even the cargo carriers are showing their innovation capabilities in this respect: The German packaging prize 2012, in the transport and logistics packaging section, was recently awarded to an innovative display pallet which is a highly functional further development of an established packaging solution. As well as being made from 100% recycled material, this pallet has a particularly innovative design: it has a deeper nesting depth, which saves space when stacking as compared to existing systems. In general plastic pallets – with their advantages of precision dimensions and increased hygiene – are winning over more and more fans from the still commonly used wooden pallets.
Theme Day: Packaging and marketing in the drinktec Forum
As usual, the supporting program at drinktec 2013 will be exploring a range of exciting themes. For Scott Meek from Miller Coors, packaging is a core tool in demonstrating innovations capability. "Utilizing package design and innovation to drive commercial growth" is the title of his talk on Thursday, September 19 in the drinktec Forum that on this day focuses on the overarching theme of "Packaging and Marketing". The talk by Dominic Cakebread and Claudia Werner from Canadeans will be on "Global market trends, developments and drivers in beverage packaging".
drinktec opens doors
Heiner Schaefer sees drinktec as a way to open new doors: "For us as a medium-sized company, drinktec is the gateway to the world. It offers us the chance to present new products to a wide international audience. Many of our customer relationships, both within Germany and around the world, started out at drinktec."
28 мая. 2013