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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Petra Wolf takes over as Executive Director Exhibitions II

Petra Wolf takes over the Exhibitions II Division of N?rnbergMesse with effect from 1 October 2013. “We are convinced that Petra Wolf as a ‘passionate exhibition organizer’ and with her personality, capabilities and meanwhile 16 years experience of exhibitions in our company is the right woman for this management position,” say Peter Ottmann and Dr. Roland Fleck, CEOs of the N?rnbergMesse Group.

With effect from the autumn, Petra Wolf and her team of more than 40 colleagues will be responsible for the BIOFACH and VIVANESS, POWTECH and TechnoPharm, fensterbau/frontale, Stone+tec, it-sa and mailingtage trade fairs. As a Member of the Management Board she will also be responsible for the new focus on 'Product and Innovation Management'. She succeeds Claus R?ttich, who took over the Marketing & Communications Division in March.

Petra Wolf, 42, has decisively promoted the International Division over the past four years. This international business division is currently responsible for round 20 exhibition themes and more than 40 organization contracts in N?rnberg and in the meanwhile five international subsidiaries. Last year it generated a revenue volume of just under 24 million euros, which accounts for more than ten per cent of the total revenues of the N?rnbergMesse Group. “I am looking forward to using my experience gathered over the past years to act as a bridge builder between our international and German business in the future,” says Wolf.

Career history
Wolf studied German philology and sociology in Bamberg. The qualified editor started her career at N?rnbergMesse GmbH as press consultant in 1997. From 2000 onwards she was responsible as team director for the marketing and press work for almost 20 themes in N?rnberg and worldwide, including the leading exhibitions Chillventa, IWA OutdoorClassics, POWTECH and GaLaBau. Wolf took over as Executive Director International Division and was granted joint power of representation in 2009, and has been a Member of the Management Board of N?rnbergMesse since then.

About the N?rnbergMesse Group
N?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide. Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and now in India too. The group also has a network of approx. 50 representatives operating in some 100 countries.

14 Июн. 2013



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