The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Petra Wolf takes over as Executive Director Exhibitions II
With effect from the autumn, Petra Wolf and her team of more than 40 colleagues will be responsible for the BIOFACH and VIVANESS, POWTECH and TechnoPharm, fensterbau/frontale, Stone+tec, it-sa and mailingtage trade fairs. As a Member of the Management Board she will also be responsible for the new focus on 'Product and Innovation Management'. She succeeds Claus R?ttich, who took over the Marketing & Communications Division in March.
Petra Wolf, 42, has decisively promoted the International Division over the past four years. This international business division is currently responsible for round 20 exhibition themes and more than 40 organization contracts in N?rnberg and in the meanwhile five international subsidiaries. Last year it generated a revenue volume of just under 24 million euros, which accounts for more than ten per cent of the total revenues of the N?rnbergMesse Group. “I am looking forward to using my experience gathered over the past years to act as a bridge builder between our international and German business in the future,” says Wolf.
Wolf studied German philology and sociology in Bamberg. The qualified editor started her career at N?rnbergMesse GmbH as press consultant in 1997. From 2000 onwards she was responsible as team director for the marketing and press work for almost 20 themes in N?rnberg and worldwide, including the leading exhibitions Chillventa, IWA OutdoorClassics, POWTECH and GaLaBau. Wolf took over as Executive Director International Division and was granted joint power of representation in 2009, and has been a Member of the Management Board of N?rnbergMesse since then.
About the N?rnbergMesse Group
N?rnbergMesse is one of the 20 largest exhibition companies in the world and among the Top Ten in Europe. The portfolio covers some 120 national and international exhibitions and congresses and approx. 40 sponsored pavilions at the N?rnberg location and worldwide. Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the own, partner and guest events of the N?rnbergMesse Group, which is present with subsidiaries in China, North America, Brazil, Italy and now in India too. The group also has a network of approx. 50 representatives operating in some 100 countries.
14 Июн. 2013