The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Wolfgang Kranz new Executive Director International
The International Division covers all the N?rnbergMesse Group’s international business. Besides the five subsidiaries in Brazil, China, India, Italy and the USA, his area of responsibility includes some 50 international representatives and the pavilion organization contracts awarded to N?rnbergMesse by German federal and state governments. The CEOs of N?rnbergMesse, Dr. Roland Fleck and Peter Ottmann, are agreed: “With Wolfgang Kranz the N?rnbergMesse Group has gained an exhibition manager who brings more than 20 years of expertise in national and international exhibition business.”
Career historyOn completion of his training and business management degree studies, Wolfgang Kranz started his career at Koelnmesse GmbH in 1985, where he held various management posts in project management and marketing. As Member of the Management Board and later as Managing Director, he was responsible for the themes of Food, House & Furnishing and Technology & Environment, and for their internationalization. He then set up his own company, where he was most recently responsible for representing Asian and European exhibitions in the DACH region and Europe.
About the N?rnbergMesse GroupN?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide. Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and now in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in about 100 countries.
24 Окт. 2013