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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Wolfgang Kranz new Executive Director International

Wolfgang Kranz heads international business at the N?rnbergMesse Group with effect from November. The experienced exhibition professional thus takes over responsibility for further growth in the international business field, which is to more than double its revenue by 2020. Kranz succeeds Petra Wolf, who moved to the Exhibitions II Division of N?rnbergMesse on 1 October.

The International Division covers all the N?rnbergMesse Group’s international business. Besides the five subsidiaries in Brazil, China, India, Italy and the USA, his area of responsibility includes some 50 international representatives and the pavilion organization contracts awarded to N?rnbergMesse by German federal and state governments. The CEOs of N?rnbergMesse, Dr. Roland Fleck and Peter Ottmann, are agreed: “With Wolfgang Kranz the N?rnbergMesse Group has gained an exhibition manager who brings more than 20 years of expertise in national and international exhibition business.”

Career historyOn completion of his training and business management degree studies, Wolfgang Kranz started his career at Koelnmesse GmbH in 1985, where he held various management posts in project management and marketing. As Member of the Management Board and later as Managing Director, he was responsible for the themes of Food, House & Furnishing and Technology & Environment, and for their internationalization. He then set up his own company, where he was most recently responsible for representing Asian and European exhibitions in the DACH region and Europe.

About the N?rnbergMesse GroupN?rnbergMesse is one of the 15 largest exhibition companies in the world and among the Top Ten in Europe.The portfolio covers some 120 national and international trade fairs and congresses and approximately 40 sponsored pavilions at the N?rnberg location and worldwide. Every year, around 30,000 exhibitors (international share 39 %) and up to 1.4 million visitors (international share of trade visitors 22 %) participate in the N?rnbergMesse Group’s own, partner and guest events. The group is present with subsidiaries in China, North America, Brazil, Italy and now in India too.The N?rnbergMesse Group also has a network of approximately 50 representatives operating in about 100 countries.

24 Окт. 2013

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